Recently, Philips Lighting launched the “Dandelion Project†aimed at expanding the Chinese consumer lighting market, and worked with hundreds of elite distributors with the most growth potential to optimize the distribution of consumer channels and further enhance the end-user experience.
“The 'Dandelion Project' is a win-win situation, and distribution channels, consumers and brands can benefit from it.†Xia Xiaojun, general manager of Philips Lighting Consumer Channel, said: “Philips Lighting’s investment in channels not only helps us in each The level of distributors will make the business bigger and stronger, and also enhance the user experience in the terminal stores, so that they can enjoy the original professional services while purchasing Philips lighting quality products."
The Philips Lighting "Dandelion Project" aims to provide distributors with a range of market support to strengthen communication and collaboration in China's vast consumer channel. The program is another important commitment of Philips Lighting to partner with local partners and root in the Chinese market. These 100 elite dealers and subordinate stores will become an effective window for Philips Lighting to listen to the actual needs of the Chinese market, thereby helping the local innovation of Philips Lighting, better guiding the transformation of traditional light sources to LED light sources, promoting the popularization of smart connected lighting and accelerating The construction of smart home.
The plan includes a larger and more powerful store promotion material delivery, terminal promotion activities with different themes and different product categories, and support for sales level training and sales skills training. Elite distributor partners will also participate in operational guidance activities such as management and operations courses, store success stories, and more. Elite distributors can regularly participate in store image and exhibition competitions as well as regular business sharing activities, giving priority to the marketing activities of Philips stores to build or upgrade, and jointly look forward to the future of the business with Philips Lighting.
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