Today, the internet broke the news that the sister of eight made a statement that Tencent had invested in buying today's top bar convertible bonds. It is reported that this part of the convertible bonds will be converted into equity in the next round of financing today.
Informed sources said that the headline’s valuation has risen sharply again this time and has risen from US$8 billion to US$12 billion. Tencent’s investment in today’s headlines is not much, and it will not affect its internal affairs.
 A tough today's headline When Zhang Yiming talked about Tencent Investment on July 11th, he issued the following open letter with a very strong attitude:
I didn't want to become a Tencent executive when I founded the company. I was imitating others under QQ and WeChat. The big become bigger. If we have the opportunity to break this gloomy pattern, the process itself is very interesting. I think that for us, even if there is only a 10% chance, it is worthwhile to go all out for this. Not to mention I think it is more than that.
Zhang Yiming expressed his position on the issue of acquisition, but it does not mean that he does not accept the injection of funds from individual companies. That's right, it's an individual company. The headline is not short of money at present, so in this case it will only be interested in the strategic investor who will benefit from its strategic development. In addition, Zhang Yiming also mentioned:
Rumors are not groundless. With the rapid growth of our DAU and income, there have been various strategic investments and headline contacts in the past two years, many of which are proposed to be acquired, merged, and offered to us. However, there is no special situation in recent weeks.
This can be seen here, "Proud" Zhang Yiming and today's headline is not bad money has begun to contact the investor, under his own abacus.
 Why is the headline not bad?Is financing for money? Certainly not. The headline’s latest financing was in June 2014. At that time, Zhang Yiming mentioned to the media that although the C-round was engulfed, it was not a lot of money. In addition to buying more equipment and recruiting more talent, other aspects needed to save money. And after more than two years of headline afterwards, the company’s overall revenue was substantial.
For this reason, Lei Feng network (search "Lei Feng network" public concern) linked to an advertising agency, the agent responsible person mentioned that today's headline online advertising media resources are often in short supply, even if the location of resources is very large, it is also very Hot hands. Especially in April when nearly 100 million RMB was used for advertising, outdoor advertising almost covered all central regions in major cities, causing today’s headline users to surge by more than 50 million, and advertising resources were robbed by programmatic buying companies. The insider of today’s headline disclosed that the headline had entered a period of large-scale liquidity. More than a quarter of the employees of nearly 2,000 companies were advertising sales. It can be seen that Zhang Yiming’s desire to realize cash, and the headline does have a very strong liquidity. Zhang Yiming announced some time ago: In 2016, it was necessary to earn 6 billion yuan from advertising.
 Traffic bottleneck, executive departureIt looks like a boom. After the climax, today's headlines seem to have encountered traffic bottlenecks in the near future, especially the information content. The self-media incubator that went live last November did not seem to be effective. Therefore, the headline attempted to break out of the video field last week and took out 1 billion of headline short video services.
Interestingly, Lin Chufang, the deputy chief in charge of marketing and public relations business, announced his departure in July this year when headline development momentum was the fastest. Lin Chufang said to officials that he is going to start a business. There is a problem here. Did Lin Chufang not create a business before? In 2012, he participated in the establishment of the company's media and served as the president of the company. Why did Lin Chu-fang jump into the headlines from the entrepreneurs as an executive, and suddenly he retired to start his own business? There may be many unknown stories behind the toss.
China’s Internet bonus period has passed. Under this circumstance, there are still powerful new opponents that are constantly blocking: Daily Express, a little information, UC headlines, Baidu Baidu, and NetEase, Sohu and other major portals have just been established since the media. Platforms, etc.
After experiencing a short period of goodness, today’s headline is in the worst environment. At this time, it is appropriate to have a traffic distribution giant huddle to keep warm. Tencent’s powerful social networking and content platform is undoubtedly the most desired today.
Today's headline official has not publicly responded to the matter.
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