2014 Gaogong LED Annual Meeting: Ke Gu Power Li Jinhong talks about “How to restore quality from price wars to indoor power supply”

[Text|High-tech LED reporter Xiong Yuheng] According to the statistics of the High-tech LED Industry Research Institute (GLII), the domestic LED driver power supply market in 2013 was 13.161 billion yuan, a year-on-year increase of 31.56%. By the end of 2013, there were more than 400 LED drive power companies with corresponding scales in China, and benefited from the growing demand for LED lighting market. This number is still expanding and competition is becoming increasingly hot.

The market's positive, so that the major LED power companies that have just experienced the industry's winter have seen the dawn. However, some power companies have seized the market in response to market demand, causing price wars to drop sharply, and profits have been continuously diluted. The phenomenon of “incremental increase without gain” in the industry is very serious.

"The decline in prices is the inevitable development of the industry. To a large extent, the rapid growth of LEDs is driven by the continuous innovation of technology, which drives the continuous decline of costs. The continuous decline of costs has laid a solid foundation for the expansion of the LED lighting market. The market demand for LED power supplies continues to expand." Li Jinhong, general manager of Guangdong Kegu Power Co., Ltd., told reporters.

In Li Jinhong's view, the future prospects of the LED power industry will be very optimistic. "Before, the concept of LED lighting was heated up by everyone, and many speculators entered the LED industry madly. The bleak industry in the past few years has made these people slowly withdraw from the LED industry. The big waves are sanding, leaving behind the steady market to make products. Enterprises, industry development from blind return to rationality."

As we all know, the rise of indoor lighting begins with commercial photos. Commercial photos are not sensitive to price, and the quality requirements are very high, which also raises the threshold of the power industry to some extent. In the ordinary civilian market, After the constant baptism of the market, consumers have begun to gradually increase their focus on prices and focus on product quality and light quality.

"In the future, only two companies can survive, one has strong financial strength, can reduce costs through large-scale production, and improve the cost performance of products; another company will continue to optimize the supply chain and production process, can do a good job Good quality control, and relying on excellent quality to cast a strong brand." Li Jinhong stressed.

The Kegu power supply is clearly the latter.

As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.

In the morning of December 13 by the constant power to send the title of "intelligent lighting, dig your gold mine under a" sub-forum, Lee Kum Hong, general manager of Bureau Valley will share power on the "drive power from the price of the room with you at the conference The keynote speech of "Returning to Quality War" , in-depth discussion on how LED power supply changes from price to quality!

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