LED curved TV bends the screen but distorts consumer values

In the Internet age, the Internet has increased consumer awareness. Before people buy goods, they always have to search the Internet. Unconsciously, marketers silently lead the consumer's nose to their destination. We clearly know that the entire market is full of marketing programs, but we are not willing to be a blind consumer, and strive to become a "connoisseur" in the vast ocean of the Internet, thinking that it can be defeated by unscrupulous technical terms, which can be subtle. Consumer values ​​have long been distorted beyond recognition.

Take home TV, 20 years ago, TV was only black and white and color. 15 years ago, TV could be divided into flat and flat. In the era of the Internet, LCD, plasma, intelligence, and even the emerging 4k, the professional concept of the forest has come to the fore. When we are still dizzy, the sales of specialty stores have begun to popularize the curved TV technology.

Popular style blowing marketing tricks
At the beginning of 2013, the world's first curved OLED TV LG EA9800 debuted at CES 2013. In October 2013, TV giant Panasonic announced the end of all plasma TVs at the end of March 2014, announcing the end of an era. In 2013, Sony launched the world's first curved LED TV, which immediately broke the monopoly market of high-cost OLED screen curved TV. After that, major domestic manufacturers also developed curved LED TVs. In 2014, Beijing held the "Specifications for Performance Evaluation of Curved TV Display". All of this seems to be done overnight, experts say, from the screen to the bend, not only the subversion of the appearance of the TV, but also a significant improvement in viewing comfort. From the development trend of color TV market, curved TV will become the mainstream choice for future families.

The trend seems to be irreversible, but it is not difficult to find out that the concept of surface is just a hot spot in the past two years. Until today, the curved TV technology in the industry is far from mature. Only half a year after the launch of the curved TV, there has been a trend of “the market has no hot price first drop”. The curved LED screen that appears later than the OLED screen has occupied a larger market for curved TVs with lower prices.

The reason is that in the technology research and development industry, Samsung and LG rely on surface technology to become a technology giant, more not to meet consumer demand, but to demonstrate technological strength. The rare and expensive, high-cost curved TV technology, and the cutting-edge title of science and technology make the curved TV inevitably have no advantage in price and will remain high forever. Although consumers always have an endless pursuit of new things, they are often scared off by high prices. The curved LED technology is only borrowing this kind of psychology, so that consumers can not afford the curved OLED to just buy the curved LED, and take advantage of the trend, the logical out of the pocket.

Pseudo-technical innovation under flamboyant packaging
What exactly is the curved LED? Sales will tell you that he inherits the precise control of the LED backlight, provides excellent color and chroma, and the TV is only slightly curved, so you don't have to worry about the viewing angle of the surface. The curved TV has good appearance and excellent functions, but the price is really scary. The LG 55-inch curved TV is priced at around 35,000 yuan. Ordinary high-definition LCD TV, the price of 55-inch is only 16,000 yuan. The average price of the 55-inch flat-panel TV of the local brand is about 5,000 yuan. Sony's curved TV price is 32,400 yuan per unit, while the same size LCD TV is priced at 19,560 yuan, and the price of curved TV is 12,000 yuan.

In the industry, it is known that the glass is still easy to bend. If the backlight module necessary for the LED is to be complete, not only the flexibility is difficult to achieve, but the brightness of the pixel is also a great problem. The LED surface is not the original curved screen, but the plane is bent by the change of physical properties, changing the physical properties of the panel. LEDs are made up of many components. When the screen becomes a curved surface, these components can't be curved. This is the main reason why the LED curved TV body is thicker and even the back is still flat. As a result, you have to sacrifice the thickness, which is a dilemma.

Under the toss, the dilemma can never be solved. If you want to achieve the purpose of the surface, it is extremely difficult technically and difficult to mass produce. If you compromise the technology, you can change the part by physically bending the part to get the comfortable experience of the curved TV. The LED TV with only a slight curvature is the consumer who has to pay for this little price. If you have a cold meal, it may be more than just money. Due to the limitations of curved LED technology, TVs require larger screens, and 65-inch curved LEDs can achieve similar results for 55-inch flat-panel TVs. In terms of brightness and viewing angle, it is more demanding on the environment. If you want to put the TV on the wall, you should not only strictly adjust the spotlights of the TV wall, but also worry about the distortion of the screen when moving the viewing angle. When watching TV, you have to grab the best position in the TV center. Think about how absurd it is.

Today, TV has become the decoration of the living room, and the aesthetic advantage has become a major consideration. The beauty of curved TV is its biggest selling point, which is easy to cause consumers' curiosity. The high-profile curved TV is a landscape in the living room. How much are you willing to sacrifice for this expensive scenery? Still please be nice to yourself, consider carefully.

Speculators before the tidal wave
From the development trend of color TV market, curved TV will become the mainstream of the future. At present, the development trend of curved TV is very fast, and it is expected to become one of the representative products of high-end products in the color TV market. Although there are still some immature and imperfect parts of curved TV, at least this is the best display technology on the market. Observers in the home appliance industry believe that once production technology is more mature and sales reach a certain scale, it is sooner or later to enter the homes of ordinary people.

Under the tide of megatrends, perhaps manufacturers should base themselves on technology research and development, and strive to improve the OLED technology without backlight modules to meet the needs of consumers with more sophisticated curved TV technology. Taking advantage of the trend of the tide, the introduction of a curved LED TV with a soup changer is not so much a screen as it is a distortion of the consumer's values. The immature technology is packaged in concept, and it is launched by the big trend, so that consumers can pay for the popular and sacrifice the user experience, which is undoubtedly the self-destructive brand reputation of the enterprise. Imagine that when you bought a curved LED TV under the popular style, you got a real experience than a flat LED TV. Even if the curved TV technology is mature in the future, would you recommend a friend to buy it? Not only will it not bring, but it will also bring negative reputation. It’s a short-term and long-term interest for the company. Enterprises with product performance as the core, user demand-oriented will be healthy.

Be a rational enterprise and a rational consumer. Whenever the popular wind blows, consumers should calmly observe. In the Internet age, marketing gimmicks and advanced concepts will be hyped into every corner. It is impossible to become an expert through short-term understanding in the complicated industry knowledge. On the basis of confirming that the curvature of the screen reaches the industry standard, it is more important to go to the store experience, from a variety of perspectives, and then select the appropriate curved TV according to their own needs.

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