In the color TV industry, it is generally believed that the domestic market has a ceiling of 50 million units. However, by 2016, retail sales had already surpassed this limit, and the consumer market in 2017 experienced an early overdraw. At the same time, rising costs in the upstream supply chain further weakened the market's growth potential. With new brand entrants, especially internet-based brands, entering the scene, the average profit margin of the color TV industry has been significantly reduced.
Amidst this challenging environment, the need for market upgrades and transformation has become more urgent. A new growth driver is essential to stimulate consumer demand. Smart TVs incorporating VR and AR concepts began to appear in the market. Unfortunately, they failed to create a significant impact, and the VR/AR trend gradually faded from consumer interest.
Artificial intelligence emerged as a breakthrough point. The public first became aware of AI through Google’s AlphaGo defeating the world Go champion, Lee Sedol. This event sparked widespread interest in deep learning. In response to the downturn, Internet TV companies began exploring AI, with voice interaction becoming the primary focus.
Many consumers perceive voice interaction as just another feature, especially since it's already common on mobile phones. Why then is it being promoted as cutting-edge technology for smart TVs? Every spring, TV manufacturers highlight their own intelligent voice features. Is this just a marketing gimmick, or can voice technology truly rejuvenate the color TV market?
TV manufacturers are taking different approaches. Micro Whale launched its high-end "Micro Whale Smart Voice TV 2.0" series, along with plans to upgrade all products to version 2.0. It has partnered with Keda Xunfei, MIT Media Lab, and Microsoft in areas such as voice control, multimedia interaction, and facial recognition.
Storm introduced the AI assistant “Storm Big Ears,†which allows users to ask questions and receive instant answers. It also offers voice shopping, life encyclopedia services, and scientific computing. Storm also announced a strategic partnership with the University of Science and Technology to develop AI-powered smart TVs capable of multi-round dialogue and context understanding.
TCL unveiled its AI assistant “Little T,†featuring perception, cognition, service, and learning capabilities. Developed in collaboration with Tencent and Alibaba, it enables voice commands in any state, allowing the TV to switch scenes instantly based on user input.
Changhong launched the AI Center, a TV-centric AI platform with far-field voice and voiceprint recognition. It allows direct user interaction, leveraging cloud computing for personalized experiences. Its voiceprint database can identify family members with over 90% accuracy.
Hisense introduced the VIDAA AI system, which includes a self-developed semantic engine and image interaction technology. It supports six major dialects and recognizes up to 33 relationships, offering a comprehensive voice interaction experience.
While each manufacturer emphasizes advancements in voice interaction, many still rely on basic speech recognition rather than true AI. True artificial intelligence requires semantic understanding, enabling TVs to interpret vague commands and offer personalized recommendations based on user behavior.
Future developments in AI will integrate cloud computing, big data, and IoT technologies, making TVs more intelligent and proactive. They will not only respond to commands but also assist users in decision-making and problem-solving.
Voice interaction is key to the smart home ecosystem. As it matures, it will enable seamless integration of home devices, allowing users to control appliances and access information effortlessly. For instance, when a call comes in, the TV could automatically lower the volume, or a doorbell press could trigger a video chat.
The future of AI in TVs is promising, with the potential to simplify daily life. As AI continues to evolve, smart TVs will play a central role in the smart home, offering convenience, personalization, and innovation.
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