In today’s Chinese kitchen appliance market, a "troika" structure has already taken shape. If we were to personify the three major players, Fang Tai would be the refined liberal arts type, Boss is the steady science-oriented one, and Vantage is the creative and artistic one—always full of surprises.
On March 8th, Vantage launched its “Knowledge Kitchen†concept, and just a day later, on March 9th, it unveiled a new line of products during its spring launch event. The new models included the Vantage X-MAX Fine Furnace, the Illusion Series, and the Tianjing Smoke Machine. These products were showcased with a visually stunning event that combined industrial design with fashion elements, featuring a collaboration with Hu Sheguang, known as “Designing the Ghosts.â€
At the event, Vantage also introduced its new brand spokesperson, marking a significant step in its branding strategy. Among the most anticipated releases was the Vantage X-MAX Fine Furnace, which uses patented poly-combustion technology to revolutionize both the appearance and performance of the stove. It allows for precise 256° wide-band firepower control and features a high-gloss black diamond knob, exuding luxury and sophistication.
The gas stove boasts four key features: fine control, powerful firepower, enhanced safety, and high value. Its core innovation lies in the X-type interconnect burner, designed with a gold structure for more stable combustion. It can deliver consistent flame power ranging from 8000W down to 300W, offering unmatched performance.
Another highlight was the Huadi Magic Hid series hood, which features a lifting concealed oil net. When activated, the inlet moves down to the cooking area, and after use, it retracts automatically, saving space and enhancing aesthetics. The hood also includes a steam cleaning function that uses 110°C high-temperature steam to dissolve and remove grease efficiently.
Vantage’s Phantom Hood stands out with its “Dive Near-Suction Technology,†which brings the smoke inlet closer to the source, ensuring more effective absorption. This innovation marks a breakthrough in the industry.
At the conference, Vantage introduced the concept of the “Kitchen Post-Industrial Era,†reflecting its vision of integrating artificial intelligence with fashion. This idea represents a shift from mere smart devices to intelligent, user-centric solutions that redefine the future of kitchen life.
In an interview, Vantage’s head emphasized the company’s focus on AI, fashion, and international expansion, aiming to become the global leader in high-end kitchen spaces. The brand's strategic moves, such as partnering with designer Hu Sheguang and selecting Lin, the “National Male God†as its spokesperson, showcase its youthful and stylish identity.
Vantage’s approach to marketing is diverse, engaging with entertainment, fashion, and digital platforms to better connect with younger consumers. The brand aims to create a unique and immersive smart kitchen experience by incorporating voiceprint recognition, image recognition, and cloud data technologies.
Looking ahead, Vantage plans to continue investing in high-quality advertising and leveraging emerging media channels like films, TV dramas, and social platforms to reach its target audience. As the market evolves, Vantage remains committed to innovation and maintaining its position as a trendsetter in the kitchen appliance industry.
Currently, the top three companies in China’s high-end kitchen appliance market are expected to surpass 10 billion yuan in revenue in 2019. While each has its own distinct personality, Vantage continues to stand out with its creative energy and forward-thinking approach.
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Tianhong Electric Power Technology Co., Ltd , https://www.tianhongtransformer.com