High-tech LED network news (Reporter Liu Qiaomei) Yimeixinguang was founded by a group of experienced industry experts and high-quality professional management talents returned from the United States. Founded less than 18 months ago, the company completed two rounds of financing. Dr. Fan Zhencan, President of Yimeixinguang, introduced the first round of financing to successfully realize the technical research and development and mass production of high quality backlight SMD-LED products and general lighting application LEDs. The second round of new funds is used to expand the company's production scale and the development of next-generation ultra-high-brightness LED products.
"At present, Yimeixinguang's packaging capacity reaches 130KK/month. The first two rounds of financing can already support us to achieve 200KK/month or more. Our goal is to become a world-class LED company," Fan Zhencan said. During the 2011 Gaogong LED Boutique Exhibition hosted by Gaogong LED, Fan Zhencan accepted an interview with Gao Gong LED reporter.
Enter the upper reaches
High- tech LED : How is the layout of Yimeixinguang in the LED industry ? What is the key development direction of the next stage of the company?
Fan Zhencan: Yimeixinguang has been established for two years. In the past, it has mainly spent energy in the field of LED backlight TV. At present, LED backlight products have been successfully introduced into several domestic TV manufacturers, and large-size LED TV backlight products have begun to be shipped in batches. In the second half of last year, the company's product research and development focus, in addition to backlighting, also transferred a part of the lighting, launched several more competitive products, the light efficiency can reach 120-130lm / W.
In the next stage, Yimeixinguang mainly develops 1-5 watt high-power LED products. The company is currently engaged in the research of high-brightness LED chips, hoping to have a certain vertical integration and bring the best cost-effective products. Yimeixinguang has considerable technology precipitation in the upstream, and we are working with some Taiwanese and mainland companies to research chips.
High-tech LED: What is the consideration for layout high-power LED?
Fan Zhencan: In the long run, high-power LEDs will have a great application in lighting. Doing high-power LEDs will lay a good foundation for the development of the lighting market. In terms of small and medium power chips, domestic, Taiwan and South Korea have large production capacity, and we no longer need to participate in R&D and production in this area. On the contrary, in the field of high-power, high-brightness LEDs, there are currently a few core manufacturers in Europe and the United States, and there are very few companies that can do high-brightness LED chips with 1-5 watts in China. We have core technology and hope to be able to play in this area.
High-tech LED: The general packaging enterprise chooses to develop downstream. Why does Yimeixinguang choose to develop upstream? Will it extend downstream in the future?
Fan Zhencan: Recently, the LED industry has been hot both domestically and internationally, and most of the companies feel that it is relatively simple to develop downstream. However, we feel that the sales model of downstream lamps is very different from that of ordinary packaging companies. It requires channels, production scale, and corresponding partners.
The upstream chip has a certain similarity with the package. In this respect, Yimeixinguang has its own expertise and can play a big role. We hope to have a certain right to speak on the chip, to connect the upstream and downstream of the industry, to provide the best products, best service and best price/performance ratio for downstream customers.
Steady package site
High-tech LED: Last year, due to the surge in demand for LED TV, the development of the LED industry was promoted. However, the development of backlights this year is not as optimistic as everyone imagined. Is the packaging market of Yimeixinguang affected by market changes?
Fan Zhencan: Not only last year, in the next 1-2 years, LED backlighting is still the most important part of the LED industry. Compared with last year, the growth rate of LED backlights is slightly slower than originally expected, so many big companies around the world feel a certain pressure. At present, suppliers of LED and LCD screens are monopolized by manufacturers in South Korea, Taiwan and Japan, and domestic companies have a small market share.
The domestic situation is somewhat different. Beijing Jingdong and Shenzhen Huaxing Optoelectronics projects, which are jointly invested by the Beijing Municipal Government and the Shenzhen Municipal Government, have invested more than 20 billion yuan respectively, which is expected to fill the gap in the production of LCD TV screens in China and change the domestic market. Dimensional LCD panels all rely on imported passive situation, so domestic LCD production capacity will be released. Under this opportunity, domestic LED TV manufacturers can purchase LCD screens and LED devices separately, providing an opportunity for domestic manufacturers, which is a good opportunity for us.
High-tech LED: Some people commented that at present, domestic packaging companies are besieged, raw material prices are rising, the price of packaging products is falling, and the impact of Taiwan giants, packaging companies, especially small and medium-sized enterprises, face severe survival pressure. How do you view the current situation of China's packaging industry? What do you think is the way out for the future of packaging companies?
Fan Zhencan: I have recently heard that some small factories in the South have begun to close down. In the short term, not only the packaging, but also the upstream chip manufacturers have a certain excess capacity. This excess will show up next year, so the pressure is obvious. Yimeixinguang is a new company. It has no long history, so we hope to have the advantage of latecomer. In some market segments, we can quickly reach the top of the market.
For packaging companies, they will develop better in the future. First, they need sufficient funds. If the funds are not in place, the price and capacity will be squeezed. Yimeixinguang is very fortunate and has received a lot of international capital support.
The second need for the precipitation of technology, no matter what kind of market environment, as long as you can make a good product, have a good service, customers will recognize your value.
Third, there must be scale effect, no scale, and the best price/performance ratio will not be achieved in raw material procurement and customer service.
Finally, the integration of the industrial chain, whether upstream or downstream, needs to be integrated, the entire industry chain will be the most efficient, the service will be better, and more beneficial to the company's growth and growth.
"At present, Yimeixinguang's packaging capacity reaches 130KK/month. The first two rounds of financing can already support us to achieve 200KK/month or more. Our goal is to become a world-class LED company," Fan Zhencan said. During the 2011 Gaogong LED Boutique Exhibition hosted by Gaogong LED, Fan Zhencan accepted an interview with Gao Gong LED reporter.
Enter the upper reaches
High- tech LED : How is the layout of Yimeixinguang in the LED industry ? What is the key development direction of the next stage of the company?
Fan Zhencan: Yimeixinguang has been established for two years. In the past, it has mainly spent energy in the field of LED backlight TV. At present, LED backlight products have been successfully introduced into several domestic TV manufacturers, and large-size LED TV backlight products have begun to be shipped in batches. In the second half of last year, the company's product research and development focus, in addition to backlighting, also transferred a part of the lighting, launched several more competitive products, the light efficiency can reach 120-130lm / W.
In the next stage, Yimeixinguang mainly develops 1-5 watt high-power LED products. The company is currently engaged in the research of high-brightness LED chips, hoping to have a certain vertical integration and bring the best cost-effective products. Yimeixinguang has considerable technology precipitation in the upstream, and we are working with some Taiwanese and mainland companies to research chips.
High-tech LED: What is the consideration for layout high-power LED?
Fan Zhencan: In the long run, high-power LEDs will have a great application in lighting. Doing high-power LEDs will lay a good foundation for the development of the lighting market. In terms of small and medium power chips, domestic, Taiwan and South Korea have large production capacity, and we no longer need to participate in R&D and production in this area. On the contrary, in the field of high-power, high-brightness LEDs, there are currently a few core manufacturers in Europe and the United States, and there are very few companies that can do high-brightness LED chips with 1-5 watts in China. We have core technology and hope to be able to play in this area.
High-tech LED: The general packaging enterprise chooses to develop downstream. Why does Yimeixinguang choose to develop upstream? Will it extend downstream in the future?
Fan Zhencan: Recently, the LED industry has been hot both domestically and internationally, and most of the companies feel that it is relatively simple to develop downstream. However, we feel that the sales model of downstream lamps is very different from that of ordinary packaging companies. It requires channels, production scale, and corresponding partners.
The upstream chip has a certain similarity with the package. In this respect, Yimeixinguang has its own expertise and can play a big role. We hope to have a certain right to speak on the chip, to connect the upstream and downstream of the industry, to provide the best products, best service and best price/performance ratio for downstream customers.
Steady package site
High-tech LED: Last year, due to the surge in demand for LED TV, the development of the LED industry was promoted. However, the development of backlights this year is not as optimistic as everyone imagined. Is the packaging market of Yimeixinguang affected by market changes?
Fan Zhencan: Not only last year, in the next 1-2 years, LED backlighting is still the most important part of the LED industry. Compared with last year, the growth rate of LED backlights is slightly slower than originally expected, so many big companies around the world feel a certain pressure. At present, suppliers of LED and LCD screens are monopolized by manufacturers in South Korea, Taiwan and Japan, and domestic companies have a small market share.
The domestic situation is somewhat different. Beijing Jingdong and Shenzhen Huaxing Optoelectronics projects, which are jointly invested by the Beijing Municipal Government and the Shenzhen Municipal Government, have invested more than 20 billion yuan respectively, which is expected to fill the gap in the production of LCD TV screens in China and change the domestic market. Dimensional LCD panels all rely on imported passive situation, so domestic LCD production capacity will be released. Under this opportunity, domestic LED TV manufacturers can purchase LCD screens and LED devices separately, providing an opportunity for domestic manufacturers, which is a good opportunity for us.
High-tech LED: Some people commented that at present, domestic packaging companies are besieged, raw material prices are rising, the price of packaging products is falling, and the impact of Taiwan giants, packaging companies, especially small and medium-sized enterprises, face severe survival pressure. How do you view the current situation of China's packaging industry? What do you think is the way out for the future of packaging companies?
Fan Zhencan: I have recently heard that some small factories in the South have begun to close down. In the short term, not only the packaging, but also the upstream chip manufacturers have a certain excess capacity. This excess will show up next year, so the pressure is obvious. Yimeixinguang is a new company. It has no long history, so we hope to have the advantage of latecomer. In some market segments, we can quickly reach the top of the market.
For packaging companies, they will develop better in the future. First, they need sufficient funds. If the funds are not in place, the price and capacity will be squeezed. Yimeixinguang is very fortunate and has received a lot of international capital support.
The second need for the precipitation of technology, no matter what kind of market environment, as long as you can make a good product, have a good service, customers will recognize your value.
Third, there must be scale effect, no scale, and the best price/performance ratio will not be achieved in raw material procurement and customer service.
Finally, the integration of the industrial chain, whether upstream or downstream, needs to be integrated, the entire industry chain will be the most efficient, the service will be better, and more beneficial to the company's growth and growth.
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