Smart home appliances will be a consumer-grade market that equals or even exceeds mobile phones. For Xiaomi, the smart home market is bound to win. Before the intelligent routing did not open the market, “Guang Jiu Ji, Ji Wang†may be the best response strategy.
As the next billion-dollar market, smart homes are never lacking in ambitious homes. Many lighting companies are also talking about the overall strategy, future vision, platform construction, and subversive products of intelligent lighting. It is reported that Xiaomi has cooperated with traditional lighting leading companies Op Lighting, Shanghai Yaming, Sunshine Lighting to arrange intelligent lighting, and drafted the "Millet Smart Home Lighting Federation Charter."
Xiaomi, who has been repeatedly preaching the vision of his smart home, also announced its third wave of smart home products after the "router" and "Wi-Fi module". There are four models this time: small ant smart camera, Xiaomi smart socket, Yeelight smart light bulb and Xiaomi intelligent remote control center. Two cameras and sockets began to be publicly tested, and the light bulbs were released later. The Xiaomi Intelligent Remote Control Center was released later. The smart lights that were not officially released should have little difference from the products before Yeelight.
The Yeelight Smart Light is a peripheral that is remotely controlled via Bluetooth 4.0, which adjusts the color of the light, controls the brightness, and more. This product will be directly sold on the Xiaomi e-commerce platform. This light bulb is Xiaomi's cooperation with other manufacturers, not Xiaomi himself. Yeelight is a well-known smart light manufacturer that received millions of dollars in undisclosed sources in February. Whether the investor is Xiaomi is not known. The smart bulb product map on the millet page looks exactly the same as its Yeelight Blue B22 model.
From this release, Xiaomi is still participating in the intelligent hardware market in an indirect way. It is more like a channel to rent brands and provide sales opportunities through their own investment and brand influence, while asking the other party to meet the specifications or pricing requirements, and carefully test the water market.
The release of this product is not very big, only on the microblog of @å°ç±³è·¯ç”±å™¨. However, in the warm-up, Xiaomi has always emphasized a word - true smart home. Yes, Xiaomi hopes to use this word to imply that everyone's products are different from other products on the market today. It is "true".
Because the product has just been released, so who can't tell at the moment what is the "true smart home" that Xiaomi said? However, Xiaobian hopes to interpret the understanding of the word through the story of three related products.
The first story is in the concept & prototype period. Shortly after the release of Mi 4, Lei Jun spoke at a symposium about new products that Xiaomi was doing recently. He mentioned a socket that is being developed: it has multiple plugs and multiple USB ports, and the workmanship is particularly delicate, and the wires used are also beautiful. Now the bedside and desk are full of messy lines. He hopes that this socket can kill those lines and become a new home weapon.
The second story is in the beta and release period. Xiaomi's new accessories products have always had the habit of trialing in the forum, Xiaomi iHealth sphygmomanometer, Xiaomi Bluetooth handle... The latest one is the yeelight light millet adapter version. In a netizen's trial, he encountered a lot of people's helpless problems: the app has been unable to detect the lights. The reason for positioning after communicating with the engineer: This light may have been connected to other devices before, so there is no way to connect on the new device.
The third story is in operation & change. Before and after the release, Xiaomi router had a period of glory, and later it gradually returned to dull. In recent days, the house guest heard a "fighting control" game, and rekindled interest. He said that installing a universal download plug-in for aria 2 on the Xiaomi router, and then watching the video with the TV is particularly convenient, there is no trouble with the content review on the box.
If you have been paying attention to Xiaomi for a long time, these stories should not be unfamiliar, and you can give more examples.
Remember the Xiaomi router's imagination for smart homes? However, when the real product is released, you may be disappointed, the function is not enough, the adaptation is not done well, and even the hardware occasionally makes mistakes. These problems often appear on the startup team. Then after a period of time, these products slowly began to mature, like MIUITV version, Xiaomi routing open plug-in system, the change of these software began to become the highlight of attracting users. On the road of smart home, Xiaomi has the enthusiasm of “the road is long and the road is long, and I want to go up and down.â€
Together with Xiaomi's WiFi smart core and Xiaomi routing, these newly launched peripheral products are exclusively for the "Millet Eco-chain". This time, 4 products, in which the socket and remote control are the brands of Xiaomi itself, and the camera and smart lights respectively They are all brands of Xiaomi Investment. And these home items will undoubtedly increase the value of intelligent routing.
Why do apples and millet have to get involved in smart homes?
This process is much like a smartphone alternative to a feature phone. Smartphones can replace feature phones because smartphones offer the functions of PMP, PDA, camera... while making calls. And the final price has also achieved the price of the previous feature phone (about 1,000 yuan), and can not afford to buy, the deposit fee can also be sent. The user feels the value of this thing, naturally the function phone in the hand is replaced. So with Apple, Google has mastered the entrance to the mobile Internet.
The idea of ​​replacing a normal router with a smart router is equally feasible. At present, Huawei only touched a little door, Xiaomi touched the window, and the real door has not yet opened. Therefore, for the four smart home devices that Xiaomi released this time, we should understand them as another attempt by Xiaomi to start working with third-party hardware manufacturers to get involved in smart homes.
As the next billion-dollar market, smart homes are never lacking in ambitious homes. Many lighting companies are also talking about the overall strategy, future vision, platform construction, and subversive products of intelligent lighting. It is reported that Xiaomi has cooperated with traditional lighting leading companies Op Lighting, Shanghai Yaming, Sunshine Lighting to arrange intelligent lighting, and drafted the "Millet Smart Home Lighting Federation Charter."
Xiaomi, who has been repeatedly preaching the vision of his smart home, also announced its third wave of smart home products after the "router" and "Wi-Fi module". There are four models this time: small ant smart camera, Xiaomi smart socket, Yeelight smart light bulb and Xiaomi intelligent remote control center. Two cameras and sockets began to be publicly tested, and the light bulbs were released later. The Xiaomi Intelligent Remote Control Center was released later. The smart lights that were not officially released should have little difference from the products before Yeelight.
The Yeelight Smart Light is a peripheral that is remotely controlled via Bluetooth 4.0, which adjusts the color of the light, controls the brightness, and more. This product will be directly sold on the Xiaomi e-commerce platform. This light bulb is Xiaomi's cooperation with other manufacturers, not Xiaomi himself. Yeelight is a well-known smart light manufacturer that received millions of dollars in undisclosed sources in February. Whether the investor is Xiaomi is not known. The smart bulb product map on the millet page looks exactly the same as its Yeelight Blue B22 model.
From this release, Xiaomi is still participating in the intelligent hardware market in an indirect way. It is more like a channel to rent brands and provide sales opportunities through their own investment and brand influence, while asking the other party to meet the specifications or pricing requirements, and carefully test the water market.
The release of this product is not very big, only on the microblog of @å°ç±³è·¯ç”±å™¨. However, in the warm-up, Xiaomi has always emphasized a word - true smart home. Yes, Xiaomi hopes to use this word to imply that everyone's products are different from other products on the market today. It is "true".
Because the product has just been released, so who can't tell at the moment what is the "true smart home" that Xiaomi said? However, Xiaobian hopes to interpret the understanding of the word through the story of three related products.
The first story is in the concept & prototype period. Shortly after the release of Mi 4, Lei Jun spoke at a symposium about new products that Xiaomi was doing recently. He mentioned a socket that is being developed: it has multiple plugs and multiple USB ports, and the workmanship is particularly delicate, and the wires used are also beautiful. Now the bedside and desk are full of messy lines. He hopes that this socket can kill those lines and become a new home weapon.
The second story is in the beta and release period. Xiaomi's new accessories products have always had the habit of trialing in the forum, Xiaomi iHealth sphygmomanometer, Xiaomi Bluetooth handle... The latest one is the yeelight light millet adapter version. In a netizen's trial, he encountered a lot of people's helpless problems: the app has been unable to detect the lights. The reason for positioning after communicating with the engineer: This light may have been connected to other devices before, so there is no way to connect on the new device.
The third story is in operation & change. Before and after the release, Xiaomi router had a period of glory, and later it gradually returned to dull. In recent days, the house guest heard a "fighting control" game, and rekindled interest. He said that installing a universal download plug-in for aria 2 on the Xiaomi router, and then watching the video with the TV is particularly convenient, there is no trouble with the content review on the box.
If you have been paying attention to Xiaomi for a long time, these stories should not be unfamiliar, and you can give more examples.
Remember the Xiaomi router's imagination for smart homes? However, when the real product is released, you may be disappointed, the function is not enough, the adaptation is not done well, and even the hardware occasionally makes mistakes. These problems often appear on the startup team. Then after a period of time, these products slowly began to mature, like MIUITV version, Xiaomi routing open plug-in system, the change of these software began to become the highlight of attracting users. On the road of smart home, Xiaomi has the enthusiasm of “the road is long and the road is long, and I want to go up and down.â€
Together with Xiaomi's WiFi smart core and Xiaomi routing, these newly launched peripheral products are exclusively for the "Millet Eco-chain". This time, 4 products, in which the socket and remote control are the brands of Xiaomi itself, and the camera and smart lights respectively They are all brands of Xiaomi Investment. And these home items will undoubtedly increase the value of intelligent routing.
Why do apples and millet have to get involved in smart homes?
This process is much like a smartphone alternative to a feature phone. Smartphones can replace feature phones because smartphones offer the functions of PMP, PDA, camera... while making calls. And the final price has also achieved the price of the previous feature phone (about 1,000 yuan), and can not afford to buy, the deposit fee can also be sent. The user feels the value of this thing, naturally the function phone in the hand is replaced. So with Apple, Google has mastered the entrance to the mobile Internet.
The idea of ​​replacing a normal router with a smart router is equally feasible. At present, Huawei only touched a little door, Xiaomi touched the window, and the real door has not yet opened. Therefore, for the four smart home devices that Xiaomi released this time, we should understand them as another attempt by Xiaomi to start working with third-party hardware manufacturers to get involved in smart homes.
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