LeTV's performance to warm up TV hardware free mode will shrink

At noon on April 10th, LeTV.com (300104.SZ) announced its first-quarter performance forecast. It is expected that the net profit attributable to shareholders of listed companies in the first quarter of this year will be approximately RMB103 million to RMB132 million, which represents a change from the same period of the previous year to - 10% to 15%.

LeTV.com stated that in January and February 2017, due to the negative influence of tight liquidity of related parties, the company's performance growth slowed down; with the introduction of strategic investors, Sunac China and the second largest shareholder, especially After its funds were gradually put into place, the company's operations and performance began to warm up in full from March. In addition, the performance of the first quarter will not have a significant impact on the company's 2017 annual growth.


LeTV is the leader of the China Internet TV New Army. In April last year, it promoted sales with "hardware free" marketing. At the end of last year, the growth rate slowed down due to the influence of related company's capital tensions. It once gave up the hardware subsidy mode. . Now that the majority shareholder LeTV.com's performance is picking up, will its hardware free model continue? Analysts believe that the LeSports hardware free model will shrink this year.

During the LeTV new conference on March 29 this year, executives such as Le Shizhi and New President Liang Jun emphasized more emphasis on high-end products, offline channels, and B2B expansion during their media interviews. Liang Jun said at the time that LeTV targeted the white-collar consumers in the city. "When it comes to pricing, we will still not rely on hardware to make money in the next three years of strategy. All future earnings will depend on ecological operations, and there will be rapid development of ecological operations." The development and the large amount of income come in, changes in hardware, losses from the past to gradually reduce losses."

This means LeTV’s subsidies for TV hardware this year will be reduced. In fact, the prices of LeTV 40- and 43-inch TVs have risen slightly due to the increase in upstream panel prices.

Dong Min, the vice president of Ovid Cloud Network, said that LeTV is a high-quality business of LeTV. "Compared to the tight capital chain, the 11-month price increase of the TV panel unilaterally rose, and the shortage of supply and demand affected LeTV. It will be bigger."

"From the current perspective, the sales volume of LeTV in March increased by more than 30% from the previous quarter, and it has stabilized to a certain extent. Currently, most of the funds for Rongchuang are in place, and the supply and demand situation of the panel has changed. In addition, companies such as Xinli and Compal have changed. Through the conversion of debt-to-equity shares into LeTV, overall, LeTV’s internal and external funding has been eased and the business environment has improved.” Dong Min said.

Dong Min believes that hardware profitability and operating profitability are the two business models of the color TV industry. They can be independent and complementary to each other, but they are not a necessary choice. Of course, the industry is tilting and developing from a single hardware profit to operating profitability. In addition, "Let's promote the hardware before the free, just a promotional tool, not a business model."

Ovi predicts that this year's opportunity for disruption of the color TV industry will increase. Dong Min said that this mainly stems from the diversification of the dimensions of competition, the contest of new technologies, the competition of marketing models, the competition of channel cooperation, and the supply of resources. New products are just one aspect of the competition, and many deep-seated efforts can seize the opportunity.

Zhang Bing, director of research and development at IHS China, believes that LeTV recorded sales of more than 5 million TVs for the full year, slightly lower than the original target of 6 million units, mainly because sales in the fourth quarter were affected by the tight winds of LeTV. In the first three months of 2017, LeTV is still in the adjustment period. LeTV's acquisition of VIZIO in the United States was immersed in an abortion. The domestic "4.14" promotion this year was not as strong as last year's marketing efforts.

In Zhang Bing's view, unlike last year's hype, the release of LeTV this year places more emphasis on high-end products and brands. Therefore, in the first half of this year, LeTV was able to stabilize its sales of color TVs last year.

"Hardware free is just a form of promotion." Zhang Bing said that color TV, whether it is hardware or content, must be costly, and someone must pay the bill. Currently, the color TV hardware is free of charge, and in the future, membership service fees will be used to recover costs year by year. Now it is necessary to pay upstream manufacturers for TV production costs. This requires a strong capital capacity. "LeTV will shrink this model."

Zhang Bing expects that the overall sales of new Internet TV brands will remain stable or slightly increase over the past year. The growth rate of LeTV and Xiaomi will slow down, while the growth of micro whale, PPTV, and storms will increase. This year, the overall sales volume of the domestic color TV market will increase slightly, and the overall sales volume of traditional color TV brands is good.

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VFD Control Cabinet

What is typically inside a VFD Control Panel?
There are many components you can put inside a VFD Control Panel. Here are some examples of what you might find:

VFD – The main component of the motor control panel. The VFD inside will vary in voltage, horsepower, full load amps (FLA), and other specifications. Sometimes you may find redundant VFDs installed in case of a VFD failure.
Line reactors – 3% or 5% to reduce harmonic distortion
Harmonic filters – a more effective way to reduce harmonic distortion
Circuit breaker – protects the electrical circuit from overload or short circuit
Bypass – keeps the system running even if the VFD fails
PLC – Programmable Logic Controller – for more advanced operations
Modem – for communication purpose
AC or other cooling units – keeps the panel at a certain temperature depending on surrounding environment
Soft-starter – starts motor slowly but without speed control
Surge protector – protects the system from voltage spikes
Multiple motor overloads – an option for powering multiple motors off one VFD, typically used on fan walls
Anti-condensation heater (available in NEMA 3R panels) – eliminates the buildup of dew inside the VFD panel
Motor starters – for running motors across the line

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