In the mid-1990s, a large number of people poured into the lighting (lighting) industry, and also achieved a group of outstanding businessmen. Some of them do engineering, some do retail, some do wholesale, and there are "three guarantees." Up to now, their assets have gone from tens of thousands of yuan to millions and tens of millions now. This has reflected the development potential and charm of lighting (lighting). Those who entered the lighting (lighting) industry in the early days not only created their own business, but also affected the entire industry. Hefei Xinxing Lighting is a successful example. Although she is not a well-known business in the industry, she is a part of a successful rookie.
Capture the business opportunities and manage the transformation
The predecessor of Hefei Xinxing Lighting is to do electrical trading. In 1995, Jin Kai (currently the general manager of Xinxing Lighting) opened an electrical appliance store in Hefei, and also sold some lamps, mainly retail. At that time, the competition for electrical appliances was relatively fierce, and the lighting industry was an industry that had just started to develop. It had the characteristics of high profits and many filial piety projects, especially with little investment. Jin Kai saw the development prospects of the lighting industry with a savvy eye. So, in the second year, he replaced the entire store with a lighting store, and embarked on the road of lighting management. Jin Kai is a very wise, hard-working, and innovative person. He always likes to take the path that others have not taken and try new methods. At that time, he had already formed a deep relationship with his lighting business.
Since entering the lighting industry, he has been taking care of the business, so the retail business is very good. He said that the competitiveness at that time was relatively small. There were not as many businesses and manufacturers as there are now, and the product categories were relatively small, and the natural profits were relatively high, especially in the retail sector. Moreover, the operating cost ratio at that time was low, just selling, regardless of service.
Jin Kai, general manager of Xinxing Lighting, is conservative and backward to operate to innovate
Although Jin Kai has benefited a lot from lighting, he was not conceived because of his ideological conservativeness, which led to the lack of development during the golden development period. The harm caused by the backward thoughts deeply hurt him, so he thought of learning, understanding various situations, integrating the resources on his hands; analyzing his own business methods and using the new methods of research to rescue the then Business model.
A model that specializes in wholesale and channel allows him to accept it. Retail is only incidental, and this has also changed since 2000. Xinxing Lighting has successively represented brands such as Liangdi, Xiaoji Ghost and Ou Dier, all of which set up the Anhui Provincial Operation Center, focusing on home lighting. Moreover, the sales network will be opened in the province, and the network will be deepened into the third and fourth-level markets. The operation of these brands in Anhui will be done, sales will be increased, and visibility will be opened. In Hefei, the new star lighting has 3 stores, with a total area of ​​800 square meters, all showing the products and image of the agent brand. At present, there are more than 30 people in each operation center, and the individual division of labor is very detailed, which makes the operation center work very efficiently. In recent years, the annual sales volume has reached more than 10 million, and the annual growth rate is relatively high. It has already entered a member of the Hefei channel business giant.
In order to improve the product category, in the next 1-2 years, the new star lighting will also represent electrician, commercial lighting and engineering lighting products. Rich products will enable consumers to get more choices and expand business opportunities, which will help increase market share.
Gu'an wants to be prevented from being eliminated
After years of swaying in the lighting market, Jin Kai felt that the lighting industry was not as simple as it was supposed to be. At the beginning of the operation of the lamps, because the lamps are not very well understood, the information is blocked, so that he ate a lot of losses.
The lighting industry has developed to this day and has not yet entered a mature period, and there is still huge potential. At present, the real estate industry is developing rapidly, and the market has not yet reached saturation. For lighting, there are many business opportunities. For example, in Anhui Province, since the government advocated the rise of Central China, Anhui is now demolishing old houses everywhere and building new buildings in large areas. The urban area of ​​Hefei is also increasing. Every year, the government spends a lot of investment on lighting, which has enabled the Anhui lighting industry to develop in a favorable way.
At present, there are only three relatively concentrated markets in Hefei, and the number of merchants is also 200-300. The annual sales of lamps are increasing. Because Hefei does not have a professional lighting market, and its management is backward and lacks service awareness, it is necessary to transform the lighting market into a professional market in the future. By standardizing the market, the potential of the industry can be better reflected.
In the 1990s, the industry was very irregular. Since the beginning of the 21st century, the industry has developed rapidly, and some brand companies have successively launched brand stores and image stores to develop new ideas for brands. Nowadays, it has reached a transitional period, which has played a "threshold" role for the future development and regulation of the entire industry, and will cause some "hard-wearing elements" to be eliminated. It seems that the lighting industry still has huge treasures.
For a businessman, in this extraordinary period, you must hold on, be wary of the brutal competition in the industry, always feel that the crisis is around, ready to fail at any time; at the same time, you must find a path suitable for your own development, so that Will not be eliminated by the market.
Improve your future
Due to the huge potential of the industry, Jinkai decided to continuously improve the quality standards of team management, after-sales service and specialization in the next 3-5 years to create value for their customers. Create a professional multi-brand operation center to meet new challenges and create a local brand name for the new star lighting.
Jin Kai said that as long as there is a goal in mind and work hard, it will succeed. If it is not successful, it can only show that it has not worked hard. He seems to have seen the future: Xinxing Lighting has been changed to Xinxing Lighting Co., Ltd., which operates dozens of major industry brands; there are hundreds of employees under his management, responsible for managing various matters; the company's performance is over 100 million per year...
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