Turn good quality into brand escort (Figure)


On June 20th, the energy quality lamp quality monitoring report and the strengthening industry self-discipline work conference were held in Guzhen Town, Zhongshan City. Lu Yangang, deputy director of the Consumer Protection Bureau of the State Administration for Industry and Commerce, gave an alarm to the energy-saving lamps enterprises. According to him, the pass rate of energy-saving lamps was less than 40%, and the quality of lighting products once again caused widespread concern in the industry. At the meeting, representatives from the lighting market issued a view on strengthening the management and supervision of the city, strictly restricting the entry of merchants. What role does the lighting market play in the healthy development of the lighting industry? What actions should the lighting market use to perform its duties? The topic was discussed intensely at the Lights Forum (). The newspaper extracts some wonderful ideas to readers.

Lighting market view The healthy development of the industry requires the joint efforts of all parties Hu Chunming, executive deputy general manager of Beijing Shilihe Lighting Wholesale Market

The lighting market belongs to enterprises in the circulation field. It is a bridge and channel between manufacturers and consumers. The market must control the quality of products and establish a good market order to ensure the smooth flow of this bridge and channel. Shilihe realized the importance of market management very early. Since 2004, it has strengthened the supervision of product quality and designated 2005 as the quality year.

Each lighting market hopes to establish its own brand image and pay attention to the supervision of product quality. However, the current situation is that the relevant information is not transparent, and the relevant authorities have not reported the results of quality inspection to the lighting market, which makes us The work is more passive and can only be determined by the consumer's report. Here, it is hoped that the relevant competent authorities can publish the test results, so that the lamps and lanterns market can remove the unqualified products.

Merchants are sellers of products. The lighting market should strengthen the quality training, awareness training and technical training of market merchants to enhance the identification ability. Manufacturers should also be self-disciplined, and only have qualified products to have a living space. At the same time, the healthy development of the industry is also inseparable from the participation of the media and other departments. Only by working together can we eliminate inferior products that are circulating in the market.
Strictly supervise products to set up quality inspection stations

Lei Feng, executive deputy general manager of Chengdu Jinfu Lighting City

Our lighting market is an intermediate link in the field of circulation and bears a very important responsibility. In the past, the sense of responsibility of the lighting market was not strong, and the requirements for merchants were not high. As long as the rent can be admitted, this seriously damaged the image of the market and was not conducive to building a market brand. Because it is difficult to make a brand, once you make things that damage the market brand, it will be difficult to make up for it. Therefore, we have strengthened the management function of the market and strictly controlled the market. It also strictly controls the quality of products operated by merchants. I think this is the ultimate way to build market brands.

However, our lighting market is not a government function, and it is impossible to determine whether a product is qualified or not. Therefore, we have cooperated with relevant technical departments such as the Technical Supervision Bureau and the Industrial and Commercial Bureau to set up a special quality inspection station in the lighting market. Verification and unqualified products that we have checked will be refunded to compensate consumers for losses.

Strict management of the lighting market has long-term implications for the healthy development of the entire industry. In the short-term, substandard products can obtain certain benefits by relying on cheap prices, but consumers are discriminating. If a company's products are often exposed because of quality problems, it is difficult to survive. The most favorable management of the lighting market is still the manufacturers and distributors. Only when the industry market order is rectified and regulated, can the fair and healthy competitive environment be provided for qualified and high-quality products in the market, and the whole industry can be healthyly developed.
Strict supervision is the market responsibility

Li Bin, Director of Marketing Department, Nanjing Jinhai Lighting Plaza

If a market wants to develop, it must constantly strengthen its service measures, implement market-oriented management and market-oriented operations, and treat every consumer well. Implementing a strict access system lays the foundation for market development. Only by cleaning out poor quality and poorly-operated brands, and introducing businesses that have strong brand management and market operation capabilities, markets and businesses can develop together.

It is our duty to supervise the products on the market and to check the quality of our products. We will find that the products with quality problems will be confiscated and further penalized by the industrial and commercial departments. Every once in a while, we will inspect the products on the market and find that if the products that are not in conformity with the state and the three products are removed from the market and the contract is renewed at the end of the year, we will also have poor service quality and unqualified products. The merchants are eliminated at the end.

Doing these measures well, for consumers, can buy good products with confidence, do not worry about quality issues; for merchants, standardized operations can avoid buying and selling disputes, but also create their own brand; for the lighting market It can be said that it can enhance the image and reputation and attract more passengers. It can be said that it is a win-win situation.




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