Accelerating internationalization of the exhibition industry is the road to development and growth

Every time there is opening up, there will always be people worried that domestic companies will be affected. This time CEPA5 is also open to the convention and exhibition industry. However, the voice of this comment is not one-sided, and I believe that the entry of Hong Kong capital will threaten the survival of mainland enterprises. Many domestic exhibition companies began to look at outsiders objectively, and they said with full confidence that their opponents do not have more advantages than themselves. This is a minor change, but it shows that domestic exhibition companies are beginning to mature.

In the past two years, the exhibition industry has paid great attention to foreign-invested exhibition companies entering the Chinese market, and discussions on industrial safety issues are endless. The reason is that several exhibition companies in Germany have built a pavilion in Shanghai. In addition, some foreign exhibition companies have purchased part of the shares of several brand exhibitions in China. Dr. Liang Wen, a senior domestic exhibitor and former president of China International Exhibition Corporation, analyzed that the key to measuring the safety of an industry is the extent to which domestic industries occupy industrial capital, market share, and industrial technology. He believes that most of China's industries are still in a safe or relatively safe state. He said that due to the influence of industrial policies, before entering the WTO, China's exhibition industry market is basically not open to the outside world. Foreign exhibition companies cannot set up subsidiaries and joint ventures in China. They cannot organize exhibitions separately. They cannot separately undertake exhibition engineering business, and they cannot invest in construction of exhibition venues. (Shanghai Pudong Germany's three exhibition companies invested and built stadiums at that time was a special case). After joining the WTO, the former Ministry of Foreign Trade and Economic Cooperation introduced a new industrial policy, allowing exhibiting companies from foreign countries and Hong Kong and Macao to open exhibition companies in mainland China. They can organize exhibitions and other exhibitions on their own or in the United Nations.

But in fact, when they entered the Chinese market, they found that the Chinese exhibition market has been initially developed. There are many exhibitions, and there are many companies and exhibition organizations. It’s better to spend more money on transplant exhibitions than to buy them. Domestic exhibitions with certain scale and promising prospects are convenient and low-cost. This strategy is in line with the trend of corporate mergers and acquisitions in the world today. However, in recent years, foreign exhibition companies have not had a large number of M&A projects in China, and there are only a few of them. The projects that are transplanted or cooperated with China's exhibition companies and institutions are about 200, which only account for China. 5% of the annual exhibition. Although these exhibitions are relatively large in scale, they have not reached the level of monopoly. Foreign exhibition companies' investment in China, including mergers and acquisitions, is small, and the acquisition of individual exhibitions is less than 50%. The technology used in the exhibition industry does not involve high-precision special fields. The key to the exhibition is the sales network. This is the weakest link for Chinese partners. The strength of foreign partners in this area can fill our shortcomings. Liang Wen believes that the entry of foreign companies will intensify market competition and is conducive to the development of the exhibition industry in the direction of marketization, standardization and internationalization.

With the large-scale entry of foreign exhibition companies in the future, the number of mergers and acquisitions of exhibition projects will also increase, will there be industrial security problems?

"The key depends on whether its own anti-risk ability will improve." Liang Wen said that the development of China's auto industry is a good example. At the beginning of industrial development, China proposed a strategy of market-for-technology, allowing foreigners to invest in setting up factories, and the cars produced can be sold in the domestic market. Despite the current domestic market, foreign brands account for a large share, but they are basically domestic manufacturing, which is more cost-effective than simply importing a whole vehicle from a foreign country. Foreign investment not only drove the technological progress of the entire automobile industry in China, but also enabled a group of national automobile companies to grow and develop. Their vehicles can meet the needs of the domestic low-end market, and some of them are exported. At the same time, they also promote the development of related industries, such as electronics. Metallurgy, etc. If the road to closed doors is going along the planned economy, China's auto industry will be another situation. Industries that do not have the ability to resist risks will be engulfed by the wave of economic globalization.

The enlightenment of China's automobile industry to China's exhibition industry is that only accelerating the process of internationalization is the only way to survive, develop and grow. At present, China's exhibition industry is in urgent need of internationalization. This includes the internationalization of exhibition projects (exhibitors, visitors, exhibits), the internationalization of exhibition technology and the internationalization of booth construction technology. Improve our strength through the process of internationalization. Liang Wen told reporters: "When the national industry has sufficient strength and is still afraid of competing with foreign countries, is it still worried about industrial security?"


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