Apple's Google breaks: China's mobile map market is full of variables

The lack of Steve Jobs’s apple still shakes the world. On June 12th, Beijing time, the highly anticipated Apple Global Developers Conference (hereinafter referred to as “WWDC”) was held in San Francisco as scheduled. However, this repeated release of a conference to change the global industrial structure is full of a decisive feeling this year.

Apple will no longer preload Google’s maps on iPhones and iPads and use Apple’s own maps. This marks the official conclusion of the long-term cooperation between Apple and Google. Previously, the iPhone has been using Google Maps; now, on the lower right corner of the Chinese map of Apple, there is an English LOGO (Autonavi) of China Maps and navigation company Nasdaq: AMAP.

On the morning of June 12th, Yang Yongqi, vice president of Gao De Group, disclosed this information on his own Weibo, saying that Gao De and the Apple Map team had close cooperation in the past two years. Later, Gao De confirmed to reporters its news of cooperation with Apple.

It is understood that Apple will purchase mapping data from China maps from Gaode. It is reported that Apple is currently trying to obtain the qualification of operating a map product in China. Apple seems to be much more flexible than its competitor Google on the issue of China maps. Insiders pointed out that the top three Apple Maps market in China is only Time problem.

Breaking Google Apple released iOS 6 mobile operating system at this conference. The biggest highlight of the new operating system is Apple’s new map software. Forster, head of Apple's mobile software division, said: This is a map service that covers the globe. All cartography is completed by Apple. Apple maps include real-time navigation, Siri voice, and city 3D maps.

Prior to this, Apple had reluctantly spent 3 years to acquire 3 top map companies and has been secretly developing its own map products. This is because: Although iPhone and iPad have been using Google Maps, but Google launched the popular Android operating system, Apple suspects that Google has been using the built-in maps of the iPhone to collect data about Apple users, and Google has repeatedly given iPhone users Android users are dissatisfied with upgrading map products.

“Maps are not just simple maps. Maps are the most basic platform on the operating system.” Said Jian Jianjun, vice president of Gore Software. In the future, most things on the mobile operating system need to call map data, such as address book, calendar, and if and so on. System in-depth binding will greatly enhance the user experience. The addition of maps can make an application very thorough.

At the same time, he pointed out that in the future, the ability of the map to realize cash is also very large. It is the basic entrance for people's daily life and can be combined with all aspects of clothing, food, housing and transportation. For example, Apple has just launched the Apple Passbook (passbook), the application integrates two-dimensional code information such as movie tickets, coupons, boarding passes, etc. Once the location or time is met, it will automatically pop up corresponding information on the lock screen, or will bring Disruptive business model.

"Apple's traffic, users and terminals are ready-made. As soon as the next generation of iPhone and iPad is released, Apple Maps can immediately hit the scale of hundreds of millions of users in the global market and become a first-tier map maker." Analysys International Analyst Yan Xiaojia pointed out.

China's variables Because the map involves national security, China has certain access restrictions on foreign investment in Internet map business in China. According to relevant laws and regulations, if a foreign-funded enterprise wants to carry out map business in China, it needs to deploy an operation and maintenance server in China, be supervised by the National Bureau of Surveying and Mapping Geographic Information, and obtain a qualification license for Internet services, and contact local Chinese qualified map data supply. Business cooperation.

No matter whether it is Google Maps or Apple Maps, there is no qualification for surveying and mapping in China. Therefore, if you want to enter China, you must purchase map data of local companies such as Gaode or NavInfo (002405.SZ). For example, the reporter saw in the Google map that the lower part of the map in China has a high German mark.

High German software is therefore considered to be the biggest winner of the battle between Microsoft and Google Maps. According to Yan Xiaojia, Gao De will obtain a stable income by selling map information to Apple. At the same time, Gaode can also use the Apple Map to consolidate its B2B map data market position.

Previously, the NavInfo map company, which is listed on the A-share market, has occupied more market shares in the sales volume of map data, including Baidu Maps, Sogou maps, navigation dogs, etc., all using the new map data of NavInfo. The discarding of Google Maps by Apple has also made the Chinese mobile map market more subtle. One of the manifestations is that the market share of Google Maps will further decline.

As the iPhone is simple and the maps are easy to upgrade, there are many versions of the Android system and Google Maps has trouble upgrading. This is why some mobile phone manufacturers choose to abandon Google Maps; Google Maps is considered to be unable to obtain a map license for the Chinese market. Some Android mobile phone makers remove Google Maps from mobile phones sold in China and replace them with Baidu maps or Gaode maps to avoid potential risks.

Interestingly, Google Maps has been used in Apple iPhones sold in China. An informed source, who asked not to be named, revealed that this is because the Google Maps on the iPhone were adjusted according to Chinese market regulations when entering the country, for example, reducing the positioning accuracy of the map and therefore being retained.

According to data provided by Analysys International, in the first quarter of this year, the Gaode map continued to lead the market with 26.3% market share. Google’s map share continued to drop to 23.2%, and Baidu’s map market share increased to 13.6%.

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