At the critical moment of traditional lighting transformation LED lighting, Snowlight (002076.SZ), a lighting factory that has been on the market for six years, is still caught in the shadow of the product “quality doorâ€.
In mid-May, "New Industry" learned from Shellett's internal magazine "Snow People" that Chairman of the company, Chai Guosheng, said at the beginning of the year that 2012 will be a challenging year for Shell.
Because, in 2011, Snowlight's management measures were not in place, employees' values ​​were chaotic, staff turnover was large, product quality was serious, and customer credit losses were serious. In the first half of 2011, operations suffered losses.
Shellett's 2011 financial report also showed that at the end of last year and early this year, Shellett initiated litigation against four partners including Chengdu Shenglu Electric Appliance Co., Zhongshan Xiye Lighting Co., Foshan Nanhaigra Lighting Co., Ltd. and Zhongshan Puer Lighting Appliance Co., Ltd. Said that the above four companies defaulted on their purchases and did not pay the overdue payment.
The "New Industry" learned from the above-mentioned companies that the energy-saving lamp products such as the lamp tubes supplied by Shell Wright last year had serious quality problems, resulting in batch returns of dealers, resulting in disputes over payment of goods.
Frequent product quality issues directly led to the shock of Shell's top management. Xue Wright President Zhao Yong, Vice President Li He and Li Zhijuan, deputy director of the Office of the President, left the company at the beginning of last year and at the end of last year.
Perhaps based on this, Shellett signed the Chinese Fencing Team in March as its brand spokesperson, and at the same time proposed the "Sword of the Sword" plan, trying to quickly transform LED lighting and improve the performance of Shell.
However, in recent years, Shellett’s commercial reputation lost due to quality problems, how much can a “sword†action be recovered? How to guarantee the quality of Snowlight LED lighting products? Currently it is unknown.
In an interview with "New Industry", Wang Jianzhou, assistant to the president of the company and director of the marketing department, said that the quality of the company's products has been resolved and will not affect the company's "sword" action.
(unfinished)
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