[PConline News] November 2 news, yesterday, Cool Open at the Beijing China Film Directors Center held a new product launch in the fall, released a new brand Logo and main colors and launched the price of 7999 yuan T series flagship T55, at the same time Also announced the operation strategy. In terms of new products, the CooChat A55 was released. In addition to the LG ultra-thin Air screen and JBL top-end audio, it also has strong customizable attributes. It adopts an independent modular design to increase the hardware's subsequent upgrade space, and it has taken the lead in using linens. With the combination of metal and composite materials, the artistic-grade TV looks more elegantly against the home decoration.
This time can be divided into two parts, one is the release of brand and new products, and the other is the release of operational strategy. The conference began with the story of the captain of the pirate ship. It was said that this pirate captain often led the crew in battle for a long time. His secret is that he wears a red shirt and yellow pants every time he plays, so even if he is injured and bleeding, other crew members No one will notice and continue fighting. This is in fact the self-definition of Kuangkai Wang Zhiguo. Master Wang still took the classic red top and yellow trousers to the stage and said that the combat suit was released on the official website at the same time.
About Kukai New Brand: Technology Trends for Young People
Master Wang first talked about the relationship between Cool Open and Skyworth. He said Cool Open is a window to Skyworth. Coolcom is relying on the advantages of Skyworth's strong supply chain to build a TV brand that young people like. The relationship between Skyworth and Coolo is similar to the main card and tide card. At the same time, Master Wang stated that there are still market gaps in the current market, and the goal of Kukai is to fill this gap in the market, seek differentiation and development, and do a good job of young people's technology. To this end, Cool opened a new LOGO, the lines are more rounded, appear younger and more energetic. The main color is also changed to orange, which is called Cool Orange.
Cool open T55: a very sincere artwork
Master Kekai Kaiwang talked about new products and talked openly about making a product with style and taste. There was no so-called price surprise at the end of today's conference, because low prices cannot make products with style. In the configuration, cool open T55 measurements are 1231mm long, 727mm high, thickness of only 7.9mm. 55-inch LGD original 4K screen configuration, brightness up to 500nit, contrast is as high as 1200:1; CPU, equipped with a Cortex-A9 quad-core processor, clocked up to 1.8GHz. On the GPU side, the Mali-450 eight-core processor, equipped with MEMC dynamic image processing technology, effectively controls the smearing phenomenon when moving pictures; on the storage side, the 2GB operating memory and 16GB fuselage memory combination can be extended to 2T. . In terms of ports, two USB ports (one each for USB 2.0/3.0), two HDMI ports, one set of network ports, AV output, analog audio output, and digital audio output each.
Cool open T55 has three highlights, highlights one, in the appearance of the use of linen composite decoration. Another novelty brought by the combination of pure linen and television, according to the official introduction, the bold use of decorative fabrics is to make television and home decoration more harmonious. Master Wang said that winning top-level design is very easy, but it is very difficult to put the top-level design into mass production, which is a test of the company's grasp of the supply chain and manufacturing standards. The use of moisture-proof and wear-resistant linen for the first time on a large area of ​​the TV is a test of the manufacturing process, and the gap between the linen and metal lamination gaps cannot exceed a discerning process error of 0.2 mm, making it unacceptable for many suppliers. At the scene, we also saw walnut and oil painting materials. It is worth mentioning that oil paintings are materials. It is reported that they are hand-painted. Therefore, each oil painting material is unique, which greatly enriches the individual needs of consumers.
Highlight two, detachable modular design, users can customize the CPU, memory, graphics, hard drives, hosting and interface integration to replace and upgrade, greatly increasing the TV's playability and extend the TV replacement cycle. Master Wang denied that Tektronix T55 is a split-TV, but the first to upgrade the integrated TV. Lossless transmission between modules through the interface avoids the loss of wired transmission. For heavy game users and heavy music users, Cool Open gives a solution for Qualcomm's high-performance game box and enhanced subwoofer module, which fully expresses players' attitudes.
Highlights 3, Cool open T55 support full-screen touch, hand control and pen control, this technology is cool open and touchjet technology in-depth development, this design is conducive to the application of business management, teaching and other specific scenes. With the touchjet's exclusive sensor accessory installed on the top, the Cool T55 can be touched like a smart phone, supporting up to four touch points. This is not exclusive to the T55. With the popularity of this technology, there may be more televisions that can be touched so quickly in the future.
It will make an appointment at 0:00 on November 2 to November 11, and on the official website on November 11. Price 7999 yuan. In addition, at the end of the new product introduction, Master Kekai Kai announced the new public welfare measures. He will open the first Internet TV 42K1 for consumer recycling and will donate to poor primary and secondary schools. The donors will be able to cash back 2000 yuan to offset the purchase of new cool. The cost of opening the television.
Operational Strategy: Connect users and partners through a large screen
Talking about the brand operation strategy, Master Wang even admits that this is the main business of Cool Open, and TV is only a sideline. Cool to do is to channel users to customer content, and partners need to transform content. In addition to conventional boot advertisement drainage, home page drainage, and classified recommendation bit drainage, we have also done content-related drainage and album recommendation drainage, and TVs have to accurately determine what customers are looking at in order to form accurate pushes. In addition to online drainage, Skyworth relies on Skyworth's 25,200 sales outlets and 4950 service stores across the country. Through sales consultants to explain recommendations, after-sales masters and VIP experience engineers (young young people with cars provide door-to-door VIP interpretation services, Kitahiro Priority promotion). These can broaden the drainage channels.
The smart screen is the focus of Cool Open's future operations. Cool open the smart screen to achieve one-touch direct content. For example, when a user wants to play a game, he does not need to pick up the remote controller first. Instead, he can directly enter the game page by picking up the game controller. For Kuco Partners, the amount of cool open terminals and user stickiness is a big advantage. In addition, the CoolOpen system continuously upgrades all Skyworth and CoolTV models (for cool new products after 2013, it is even more The installation package will update all TV models after 2013. It is also a reassuring pill.
At the end, Master Wang shared the three main points of operation, big data operation / seeking breakthrough points / small batch attempts, analyzing user needs based on big data with Alibaba, etc., looking for breakthroughs, and proceeding in small batches. Try to find that it is not good to immediately iteratively optimize.
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