Millet mobile phone first mass production of 10,000 prospects industry views are mixed

Xiaomi Technology announced on August 16th that the millet mobile phone with high performance-to-price ratio has adopted the full online shopping model for its sales. The industry is concerned about its output. Xiaomi is positioning itself as a fancier group. Whether there is sufficient supply to ensure user needs is a major issue.

Recently, the domestic media learned from millet mobile phone accessories suppliers that according to the number of processors currently ordered from Qualcomm, Millet mobile phones will not exceed 10,000 in volume production this year. Lei Jun also said before, counting the middle of the engineering machine testing, warehousing, distribution and other links, the large-scale production of millet mobile phones should be between January 2012 and February 2012. Therefore, it has been very difficult for Xiaomi to reach the average consumer during the year.

According to industry insiders' estimates, the cost of Xiaomi's mobile phone is expected to be around US$200, which means that Xiaomi’s profit margin is only a few hundred yuan. However, Lei Jun said that it will save costs from online shopping channels, and currently do not want to make money from the hardware.

Some industry insiders are skeptical that Xiaomi's mobile phones have all taken online sales. Huawei’s senior vice president Yu Chengdong stated that although Dell’s computer online sales are doing well, this experience does not work in the mobile phone industry. He also cited examples of unsuccessful sales of the Google Nexus series of mobile phones as an illustration.

Another professional analyst said that, perhaps the actual practical significance of the millet phone is not large, Xiaomi technology to create a sensational effect is true, there are many users will be attracted to register for a millet account. However, Xiaomi Mobile is the ultimate killer of Xiaomi Technology. If it is unsuccessful, it may be overturned by the industry.