[PConline On-site Interview] Zhang Peifeng, general manager of the purification technology division of Bayon Technologies, learned through an exclusive interview with PConline that Beyond was one of the drafters of the new national standard and participated in the discussion of the new national standard for more than one year. Ang has an innate advantage and can learn the latest news of the new national standard for the first time. The new flagship X3 non-consumable air purifier that we introduced this year has been designed with reference to the new national standard at the beginning of R&D. Several of these standards All are several times higher than the national standard. The X3 now has a good response in the market.
Promote environmental protection
Seeing these home appliance manufacturers, their products are more dazzling, more comfortable, and they are also pursuing more humanity. This is where I feel more emotion. But on the other hand, I have always felt that after watching the exhibitions for so many years, there has always been a feeling that many of our companies are pursuing products that are more dazzling, more human, and more efficient. However, when these products are made, they rarely think of environmental damage. Everyone may do something more dazzling in order to make the product more beautiful, but it will pay several times the cost of the environment. This is the biggest feeling I have ever seen at AWE. You look so beautiful on the stand, but in fact it will be removed in three days. Their machines and plastics are so dazzling. In fact, you don't know how many trees are wasted and how much harmful pollution they produce. This is my biggest feeling for AWE. I hope that AWE will have more good products to launch each year, but hope that more companies can still think about the environment. When we enjoy life, we can provide more people and more people for the future. Do something to consider.
No fan, consumables technology has advantages
The first point: We have no fans. This is a very core technology. The air purifier is an important indicator. The new national standard has been introduced this year. It is noise, right. A normal air purifier, used indoors, noise is difficult to reach his nominal CADR, so noise is an important parameter. Behr has been accumulating in this area, so the products we have brought this year will continue to be products that do not have fans and that can still be purified. Including the following, our research and development direction will also continue to carry forward the technology without fan. This is the first feature of our product. The second point: no consumables technology. In fact, there are no consumables, some of which have a feeling of being cut off because many manufacturers rely on consumables to make money. Many dealers also rely on consumables to make money. But why did we choose no consumables? It was because we had read some shocking reports on our own before we made this decision. why? In fact, we know that we usually have to consume 10 grams of HEPA filter per 1 gram of PM2.5. To manufacture these HEPA filters is to waste resources. The future treatment of these HEPA filters is to Injury, 10 times returned to the atmosphere. Therefore, we want to develop a product that can both purify the current environment and purify the future environment. Therefore, our second feature is continuous non-consumables. After all, we think that including ourselves and our consumers, we need not only the clean space created by air purifiers, but we also hope that we can breathe freely under a clear blue sky. This is what our company has always wanted to pursue. .
Bring elites to a generation
We have also gone for three or four years and still have limited influence. But fortunately, every year this population base is expanding. We want to promote our concept of environmental protection. What we need is not only the cleansing made by air purifiers, but also the ability to breathe freely under a clear blue sky. What do we find a better shortcut? In the society of China, there are many people with prophets. We can call him the elite. They realized early on that the pollution of the air is not just solving the current problems, but also solving the problems in the future. This is his One feature; the second feature: They have some so-called big feelings. When people reach a certain level, they always want to contribute and share for the society for others. After all, this is not a big thing that throws blood on the head. This is a matter of trouble. We can make our future better, so we want to gather this group of people. We call him the elite. We will build a stage, let these people together, make a louder voice, and then call for more people. Join in, thereby affecting the entire society. In fact, I hope that one day, we will no longer need to buy an air purifier.
X3 no consumables design, greater CADR
Continue without supplies and continue to mute. The difference is that its CADR is even bigger. Before our product was muted, there would be no consumables. It could only control the usage area in the bedroom beyond the bedroom range. Its efficiency would decrease because of its CADR. It is limited, but this year's X3 is to double the CADR while maintaining the features of non-consumables and silent features. It can be used in normal Chinese families, 40 square meters. Because China's living room does not generally exceed 40 square. So the biggest difference between X3 and previous products is that it can be used in larger rooms. It can be suitable for all Chinese families. This is the first one. The second is that it strengthens the function of removing formaldehyde. For the home improvement market, I cannot say too much. It still needs some protective measures. Therefore, we have strengthened the function of removing formaldehyde. Altogether these two big changes.
Pure non-consumables, pure fanless win the market
The new national standard, our company is involved from beginning to end, including we are currently drafting a line of standards, is the industry standard for electrostatic air purifiers, in fact, we are the most thoroughly understood group of people on the national standard. The total number of new national standards to consumers is a total of three figures. The first one is CADR, and CADR determines its clean area. The second is that the previous consumer did not pay attention, which is also a special increase in the Chinese market, foreign is not, is the CCM. CCM says it is the service life of consumables, which is the service life of the filters we mentioned before. This is a clear standard. The third is noise. The first CADR is a standard that everyone can see. According to their own use of the area to choose, CCM can be said to be tailor-made for our Bayon, just said, Beyond is no consumables. First of all, its purification method, its single service life is 4 to 5 times longer than others, 4 to 5 times longer than the national standard. Secondly, our products can be recycled after being washed with water, so no consumables are for other manufacturers. Deadly, this is against the CCM. The other is noise. I just said that the second characteristic of our company is that there are no fans. What the fans do not mean is no fan noise. Therefore, the biggest beneficiaries of these two standards are companies such as our company Beyond, currently on the market can do our technology, pure non-consumables, pure no fan, one! So help for us is very big.
We are good at technology and we started with technology. In the channel, we do not know what we are doing right. In any case, it is not the same as others. We must first join our entire marketing channel. To let him identify with our product ideas, he must first be our user. If you do not agree with our philosophy, our products, I believe that this cooperation will not be too long. First, this is our standard of entry. In addition, once we have joined the threshold, our entire system will be from ä¹žä¸ to the head of the state. From the outset, your income will be limited, and you can always be a partner of our company. If you have made a great contribution, there is no difference with the original founder. This system, we first called Maker, and later changed to partner. Its basic criterion is only the threshold of feelings, there is no threshold for material conditions, but to go upwards, the space is infinite. Actually, our philosophy is a bit like Comrade Xiaoping's mention of “letting some people get rich firstâ€. We will let excellent people get more help in our system and get more development. However, the precondition for all things is that he must first agree with our ideas and identify with our products. Otherwise, this cooperation will not last long.
We recommend two models for you. The first one is our JY200, which is purely non-consumables, no fans, and then a product designed by Korean designers and won the Red Star Design Award, both in terms of experience and visual Experience, can reach a perfect state. The second paragraph is our X3, which was just launched this year. Its use area is twice that of the JY200. Then it still keeps the JY200 silent and free of consumables, so you will see it in a very eye-catching position on the exhibition hall. Both products.
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