Sony says NGP is unmatched

Shuhei Yoshida, president of SCE Global Studios, said in an interview with Eurogamer that the company’s next-generation console platform NGP (it is said officially to be the PSP Vita) has no direct competitors because it is unique.

"For NGP, it has no obvious opponent in the market. The appeal of NGP is to make itself an irreplaceable consumer darling. NGP will not suppress smart machines. It is too large to fit into your pocket. You also There is no way to use it to call."

Yoshida Masahiro may be suggesting that there will be no conflict between NGP and his own Xperia Play, which is based on the Android platform, with games as the main selling point.

As for the contention between 3DS and NGP, which everyone is most interested in, Yoshida Yoshida believes that both of them have no common ground except for handheld game consoles:

"When we designed NGP, we didn't know what kind of products Nintendo would release. Our demands were very different from theirs. In my opinion, except for naked-eye 3D, 3DS is like an NDS upgrade."

But Yoshida agrees that both companies face the same enemy: mobile games that are incredibly inexpensive.

"Like Nintendo, we also face the same situation. I believe the key lies in the content issuer. (Including us) Everyone has to prove to the customer that the value of the game is 25 or 30 pounds instead of 59 pence. You can't put that on the iPhone. Things worth only one dollar get on the NGP and multiply the price by 20 to sell."

But the key question is how many customers are willing or able to spend 20 times playing a handheld game.