GE Lighting: LED is expected to open 80% of general lighting market by 2020

General Electric (GE) expects that most bulbs, including incandescent bulbs, will be replaced by LEDs in the next decade.

Maryrose Sylvester, who was appointed head of the Lighting Division in March this year, said in an interview in New York City, "LEDs entering indoor general lighting have attracted more and more attention. By 2020, LED will be turned on by about 70% to 80%. General lighting market."

Siemens's subsidiaries OSRAM Opto Semiconductors, Philips and GE's traditional rivals have made similar growth forecasts. With the introduction of new regulations and the drop in LED prices, the attractiveness of LED lighting systems to individual consumers and commercial buyers has greatly increased.

Maryrose Sylvester stated that in order to capture market opportunities, GE Lighting’s spending on LED technology research and development has doubled in the past five years. But he did not give a specific number.

Munich-based Siemens expects the LED market to grow to 13 billion U.S. dollars (approximately 980 million euros) by 2013 and will increase by another 44% by 2016. Based on the September forecast, Philips in Amsterdam estimated in September that by 2015, LED will occupy 45% of the lighting market share.

Maryrose Sylvester said that since LED systems are relatively expensive in the early stages, it is important to show users how maintenance costs and energy savings generate return on investment. This is crucial.

Technology transfer Maryrose Sylvester said, “When we turned to LED technology, we learned that whether it is the owner or individual consumer of a commercial building owner or business, they are very aware of the energy consumption in the world today and pay more attention to improving energy consumption. expenditure."

Although LED bulbs are still more expensive than other bulbs, the price of LED bulbs has started to decline as environmental regulations have made energy conservation an important goal. In the United States, regulations to phase out 100-watt incandescent bulbs in 2007 will begin next year, followed by the phase-out of 75-watt bulbs in 2013 and the elimination of 40-watt and 60-watt bulbs in 2014.

The efficiency of an LED light bulb directly affects light production. In the case of incandescent light bulbs, the electrical heating of the filaments produces energy loss.

Commercial Systems Since LED efficiency depends on the LED package and how it is configured, GE is focused on providing overall LED lighting system design for commercial customers, rather than trying to make the LED light bulb equivalent to an incandescent light bulb. That's what Cree and other semiconductor chip suppliers are trying to do.

Maryrose Sylvester said, "Our expertise is to integrate the entire application and implement it into important applications."

Pike Research anticipates that by 2021, LED lighting is expected to account for only 52% of the market in commercial lighting. This year, the commercial lighting market is expected to reach 42 billion US dollars, and will reach the peak of 54 billion US dollars in 2012. With the increase in the use of LED lighting systems, the commercial lighting market will gradually decline to approximately US$30 billion by 2021.

New Asian companies with GE and Siemens can produce LED lighting system products at a low cost. At present, leading industry giants such as GE and Siemens are facing competition from these companies. According to Konkana Khaund, an industry manager at market research firm Frost & Sullivan, who analyzes the lighting and lighting markets, these companies must reduce the price of LEDs to win the market. For example, some traditional manufacturers quote a price of 200 US dollars for a LED product, while low-cost manufacturers give a price of only 100 US dollars. The latter's cheap products will flood the market.

Konkana Khaund said that from the current information obtained from various sources, the LED market is a mess.

Maryrose Sylvester stated that GE's strengths include its extensive lighting business experience and the breadth of its customer base and product line. The coexistence of opportunities and challenges allows us to think about lighting more broadly and widely. In the long run, this will help us to finally win. Because the customer needs a partner.

Frost & Sullivan estimates that sales of LED lighting in the North American market will account for about one-third of the lighting market in 2016, and the market share will exceed the market share of incandescent lamps.

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