Hisense Electric (600060.SH) announced today's 2011 semi-annual report shows that the company achieved operating income of 9.799 billion yuan, an increase of 4.93%, of which the net profit attributable to shareholders of listed companies was 518 million yuan, an increase of 109.61% over the same period the previous year. .
The financial report shows that the company’s main product TV business achieved revenue of RMB 9.02 billion, an increase of 4.93% year-on-year, and operating margin of 21.62%, a year-on-year increase of 5.38 percentage points. Among them, domestic operating income was 7.52 billion yuan, an increase of 5.42% over the previous year, but its foreign market revenue was 1.67 billion yuan, a decrease of 6.83% over the previous year.
According to data from Yikang, the sales volume of Hisense flat-panel TVs in the first half of the year was 15.53%. In May of this year, Hisense Group released an intelligent strategy in Beijing, calling "intelligence" a "watershed" in its development history. Previously, three companies, Changhong, Hisense, and TCL, initiated the establishment of China's smart multimedia terminal technology alliance, and released the application store technology standard SDK (unified software development kit). The smart TVs of the three companies will be interconnected in the future.
However, following the impact of the Japan earthquake, the European debt crisis, and global inflation, global LCD TV demand has been weak. According to the WitsView report, China's six TV brands shipped 2.598 million units in June this year, a 1.7% decrease from May; panel purchases demanded 3.04 million, a 4.3% decrease from May. Among them, Haier and Hisense have been shipping for two consecutive months, which has become a very significant decline in the domestic enterprises, the two month shipments fell by 28.1% and 5.3% respectively. Together with the total TV shipments of 2.643 million units in May this year, a 19% decrease from the previous month, shipments have dropped for two consecutive months.
The financial report shows that the company’s main product TV business achieved revenue of RMB 9.02 billion, an increase of 4.93% year-on-year, and operating margin of 21.62%, a year-on-year increase of 5.38 percentage points. Among them, domestic operating income was 7.52 billion yuan, an increase of 5.42% over the previous year, but its foreign market revenue was 1.67 billion yuan, a decrease of 6.83% over the previous year.
According to data from Yikang, the sales volume of Hisense flat-panel TVs in the first half of the year was 15.53%. In May of this year, Hisense Group released an intelligent strategy in Beijing, calling "intelligence" a "watershed" in its development history. Previously, three companies, Changhong, Hisense, and TCL, initiated the establishment of China's smart multimedia terminal technology alliance, and released the application store technology standard SDK (unified software development kit). The smart TVs of the three companies will be interconnected in the future.
However, following the impact of the Japan earthquake, the European debt crisis, and global inflation, global LCD TV demand has been weak. According to the WitsView report, China's six TV brands shipped 2.598 million units in June this year, a 1.7% decrease from May; panel purchases demanded 3.04 million, a 4.3% decrease from May. Among them, Haier and Hisense have been shipping for two consecutive months, which has become a very significant decline in the domestic enterprises, the two month shipments fell by 28.1% and 5.3% respectively. Together with the total TV shipments of 2.643 million units in May this year, a 19% decrease from the previous month, shipments have dropped for two consecutive months.
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