PC camp collective counterattack iPad notebook supply chain preparation for thin

The iPad's impact on traditional notebooks has left the PC camp in turmoil. A number of analysts expect iPad2 sales to exceed 14 million units in the third quarter. By the fourth quarter of the Christmas season, it may even be iPad. In addition, Apple will also launch a new version of the MacBook Air (abbreviated as MBA) product that once caused the notebook industry sensation this week. With the popularity of the sky, the new version of the M BA is bound to trigger a wave of buying.

Various brands of notebook plants in the Tablet PC battle, beaten by Apple iPad army brutally swollen, despite the tablet computer failure, but with Intel support, the notebook industry chain up and down together, hoping to recover through the "lightweight" decline. Intel is spending huge sums to promote its ultra-portable laptop new concept Ultrabook ("Super Edition"), hoping to gather the collective power of PC manufacturers to fight against iPad, it is reported that HP, Asus has launched a prototype of Ultrabook; the only one in the design field with Apple Japanese manufacturer Sony, who is fighting, rushed to release the VAIO Z-series notebooks before the MBA launch. Toshiba is making efforts on the naked-eye 3D notebook and betting on the 3D market in all directions.

The notebook supply chain has become a rival to the iPad. Intel has been brewing for a long time and has launched a "Superbook" concept notebook. It hopes that the "Superbook" will help the PC industry fight off the iPad's offense. Ma Hongsheng, chairman of Intel China, pointed out that the "Superbook" concept notebook will be less than 1 inch thick, battery standby time of up to several days, start only a few seconds, and the retail price is less than 1,000 US dollars. Thin, battery life, application convenience, and low price, these features are obviously aimed at iP ad. Ma Hongsheng predicts that by the end of 2012, "Superbook" will occupy 40% of the consumer notebook market.

Brand notebook manufacturers Hewlett-Packard, Dell, Lenovo, Acer and Asus all responded in an attempt to compete with Apple in the field of thin and light notebooks. Recently, they have successively issued specifications to reserve capacity for upstream key component manufacturers, including chassis and bearings. The battery makers all said that they will actively cooperate with the downstream brand factories in the layout of thin and light notebooks.

Apple and Intel jointly promote the notebook design industry towards light and thin, further compressing the volume of various parts and components, will drive the miniaturization revolution of notebook parts and components, unable to grasp thin and light technology vendors, and fear to face elimination of fate. To this end, supply chain manufacturers also launched a large-scale expansion plan, Hon Hai's Ke Cheng, Hong Zhun will add CNC machine tools, in response to integrated design requirements. Among them, Hong Zhun will issue 2nd and 3rd non-guaranteed convertible corporate bonds, up to NT$8 billion. The speculation in the industry is that a large number of CN C lathe equipment should be added and silver bullets should be prepared in advance. In addition, the new Nisshin Bearing Bearings also plans to expand the line.

Notebook supply chain manufacturers pointed out that the trend of thin and light notebooks will drive new specifications for components. For example, batteries will change from the original traditional drum batteries to highly flexible plastic lithium batteries. Ruggedness will become more mainstream. In the cooling module part, traditional heat pipes were used in the past and will be replaced with ultra-thin heat pipes. Nisshin introduced a hollow bearing construction method. In combination with a thin and thin case design, the flat cable was hidden in the bearing to meet the mainstream trend of light and thin. .

Sony preempts launch of VAIO Z vs. Apple The MacBook A ir, which has caused a sensation in the notebook industry, will be released this week. Apple’s launch of Apple B ook A ir was undoubtedly an iconic monument. It soon became a share of Mac sales. %. The industry expects that the launch of new MB A products is bound to have a major impact on other notebook manufacturers. As the only player in the notebook design world that could compete with Apple, Sony first released the VA IOZ series of ultra-thin new products on July 19, directly calling MBA. The body thickness of the VA IO Z series notebooks is almost reduced by about half compared with the previous generation, and they challenge the thin and light myth of the MacBookA ir.

The president of Sony (China) Co., Ltd. Nagata Haruko told reporters that the Sony VA IOZ series 13.3-inch new body thickness is only 16.65mm, weight is close to 1.2 kilograms, life can reach 7 hours. "Whether it is a product design or a function, the VA IO Z series notebooks are the vane of high-end thin and light notebooks."

Huang Xinchu, VA IO product division of Sony (China) Co., Ltd. also pointed out that the demand for high-end products in the market still exists, and should remain stable for a period of time. For the high-end segment market, Sony has also launched a series of products, in addition to the Z series, which is the most portable and high-performance, as well as the 3D notebook F series, all-in-one L series, as well as the S series with portable and balanced performance. High-end models in the SA.

Toshiba's unrelenting 3D notebook 3D technology is in the ascendant, who can preemptively layout in 3D, no doubt who will occupy the first-mover advantage in the future competition. Earlier, Apple has already reported to the outside world that Apple's next-generation tablet PC iPad3 will carry 3D technology. If this is true, the iPad3 will become a big "stimulus point" for 3D technology promotion.

Toshiba, which has a deep technology accumulation in the 3D field, officially released the world’s first 3D/2D notebook Qosm ioF750 on July 14th, and invited Toshiba’s latest brand spokesperson Huang Xiaoming and Yao Chen to come to the conference to help out. Toshiba Digital Products and Services Co., Ltd. President Masahide Masaaki stated that Toshiba Qosm ioF750 uses an active optical anti-shake lens to achieve naked-eye 3D display, and through the camera and face recognition technology, real-time tracking of the user's face where the dynamic adjustment of the lens light angle, Another feature of this product is the ability to achieve 3D, 2D on-screen display.

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