NVC Lighting: Strengthening designer channel cooperation to promote light environment design upgrade


NVC Lighting Brand Promotion Conference and China Construction Decoration Top 100 Enterprises Welcome Dinner

  On September 21, 2009, the 2008 China Building Decoration Top 100 Enterprise Evaluation Press Release and Top 100 Architectural Decoration Enterprises (Foshan) Summit was held in Foshan. In 2008, China Top 100 Building Decoration Enterprises were officially announced. Yin Wei, executive vice president of NVC Lighting, was invited to attend the conference and took the title of “Creating a Harmonious Light Environment”. The NVC Lighting and Architectural Decoration Design Units have for many years joined forces to create a green lighting environment together, emphasizing lighting. The practical and decorative role of the building decoration industry reflects the promotion and love of lighting design for lighting enterprises, and fully expounds the practice and development of NVC lighting in the field of building energy efficient lighting.

  NVC focuses on designer channel cooperation upgrade

  According to relevant statistics, about 60% of lighting products, especially engineering lamps, are dominated by the team of designers. The fields of commercial lighting and engineering lighting have always been one of the core businesses of NVC Lighting. Therefore, at the beginning of its establishment, NVC Lighting paid great attention to the communication with the designer channel, raised the designer resource management to the level of daily management, and continuously invested in the cost to maintain and consolidate. Track and visit decoration companies and design institutes, strengthen liaison with professional designers; regularly invite professionals from decoration companies and design institutes to visit companies, deepen their understanding of NVC and products, and design companies and design institutes The event offers various forms of sponsorship. In addition, NVC also regularly organizes a variety of designer exchange activities to enhance the relationship between NVC and designers and the recognition of the NVC brand; launch lighting design competition, designer exchange meeting, designer forum Waiting for the designer to showcase the talents of the exhibition, and then bind the relationship between the designer and NVC. In September 2005, NVC Lighting launched a nationwide “Lizhao Cup” lighting design competition, which attracted many designers to participate and became a major event in the design industry. At the same time, NVC is also the first lighting company in the Asia-Pacific region to join the German Tielus design software plug-in.

  The excavation of designer resources has enabled NVC to achieve absolute advantages in the bidding of some key projects. For example, NVC’s Great Hall of the People project was obtained through the recommendation of a well-known decoration company; NVC Shanghai Operations Center relied on design The division's resources have been awarded to Shanghai World Financial Center, Shimao Lakeside Garden, Bank of Communications Building, Bayer Pharmaceuticals, ABN Amro, Metersbonwe and other lighting projects.

  Mr. Yin said that NVC is the earliest company to develop designer channels in the lighting industry. NVC has been committed to the cooperation and upgrading of this channel. The companies selected for the top 100 are the key targets for NVC lighting cooperation upgrade. The cooperation between the lighting enterprise and the architectural decoration design unit can mature and effectively combine the skills of both parties, greatly enhance the bidding and construction strength of both parties, and enable the lighting enterprises and decorative design units to achieve a win-win situation in both economic and social benefits. Chinese lighting design has played an important role in upgrading.

  Jointly promote the development of light environment design

  As one of the largest lighting industries in China, NVC is an advocate of green lighting and has always made unremitting efforts to create a harmonious light environment. In 2009, NVC launched the “Ray Action”, relying on the industry-leading R&D center and large-scale energy-saving lamps and electronic ballast production bases to introduce energy-saving lighting such as “Light” series of energy-saving lamps and electronic ballasts to the market. product. Among them, the ray series bright and semi-full screw energy-saving lamps can directly replace ordinary light bulbs and meet the national first-class energy efficiency standards. For example, NVC's bright semi-full screw 5W and 12W energy-saving lamps are 77mm and 92mm respectively. The replacement of 25W and 60W incandescent lamps is 72mm and 97mm, which is a perfect replacement. In the application of lamps such as downlights and chandeliers, the power consumption is reduced by 80%, the lighting effect is better, the light source is not exposed, and it is safe and does not affect the aesthetics of the lamps and the overall decoration. This product has won the favor of decorative designers since its launch.

  In addition to independent research and development, NVC also attaches great importance to cooperation with scientific research institutions in universities, and cooperates with universities such as Tsinghua University and Fudan Electric Light Source Research Institute to develop integrated production, learning and research projects. In the 2008 Beijing Olympic lighting project, NVC Lighting and the Academy of Fine Arts of Tsinghua University and the Department of Light Source and Lighting Engineering of Fudan University jointly formed the “2008 Cross-border Design Team for Night Lighting Lighting in the Central Olympic District”, designed a large number of Olympic lighting products, among which “Flying "The series of Olympic lighting products shines in the Olympics and won the "China Innovation Design Red Star Award Supreme Gold Award", the highest honor that has been vacant for a period of Chinese industrial design "Oscar". In August 2009, NVC once again cooperated with the Academy of Fine Arts of Tsinghua University to launch the “Human Space Light” production and research project, combining Tsinghua’s design strength with the company’s independent innovation to further enhance the innovation capabilities of enterprise technology and products. Through this project cooperation, the university effectively integrates the professional research and development results with the enterprise's product design and daily production, continuously develops products that meet the needs of Chinese lighting design, and provides more product choices for architectural decorative lighting design.

  Relying on independent research and development system and strong manufacturing system, NVC has built a rich and complete architectural lighting product line with the concept of high efficiency and energy saving. The products have been highly recognized by the majority of architectural decoration designers, in transportation hubs, sports and leisure, hotel clubs, Landscape architecture and other aspects have been widely used.

  Yin Wei said that green lighting is the development trend of the lighting industry. In the future, NVC will also increase its development and promotion efforts in this area, and continue to strengthen communication and cooperation with the decoration industry, especially the top 100 decorative enterprises, on the road of future development. We will provide more suitable and more efficient lighting products for architectural decoration enterprises, work hard to spread the energy-saving culture of lighting, and jointly create a green lighting environment, and support the green lighting energy-saving and environmental protection undertakings in China and the world.

Yin Wei, Executive Vice President of NVC Lighting

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