Shida's transformation of digital marketing to create an "Internet + business value" engine

From the electronics industry to the Internet, we are determined to transform ourselves. The company was established in 1998 and listed on the small and medium-sized board in 2007. The company's operating income mainly comes from EMS consumer electronics. In 2011, it entered the field of LED lighting. EMS business is mainly for the international brands to provide manufacturing, supply chain and other services, subject to the brand's own business integration, shrinking the scale of China's manufacturing, the market strategy of the transfer to the underdeveloped countries, the region has rapidly shrunk in recent years, The related assets are largely idle. Although the LED industry has broad prospects, the product homogeneity is serious, causing vicious competition among enterprises, resulting in continuous decline in product prices and gross profit margins. The entire industry has entered a period of low profit, and the company has also faced greater performance pressure. Since 2014, the company has made up its mind to transform and enter the digital marketing field and the enterprise SAAS service market.

Mergers and acquisitions are advertisements, singular advertisements and profit-seeking advertisements, and participate in the share of digital friends to create a digital marketing industry chain. Through the extension of mergers and acquisitions, the company has initially formed a full-industry chain, all-media, one-stop digital marketing service structure.

Shun for advertising: As a full-service provider, it is the main part of the digital marketing industry chain of listed companies. Shunwei has outstanding advantages in traditional Internet media channels such as portal websites, vertical websites, video websites and search engines, and has excellent media resources for smooth, stable and long-term cooperation.

Qisi Advertising: As a creative strategy service provider, it will provide a strong creative and strategic driving force for the industry chain. At the same time, the company has the experience and ability of docking planes and different media types and digital ports such as outdoor media, TV movie media and traditional Internet media.

Lixuan Advertising: As a social marketing service provider, there are currently 70 brand advertisers. Xunyou Digital: As a mobile marketing service provider, it is conducive to the company's digital marketing business expansion on the mobile side.

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