Due to well-known reasons, LEDs are at the tip of the limelight, and LEDs are heating up. People's herd mentality has led to serious follow-up of LEDs, small three or five thousand registered capital, small workshops of five or six people; large-scale production of large tens of millions of capital investment, in short, LED is still in full swing...
As the main base of LED production, the Pearl River Delta has always been criticized by industry professionals for its shortcomings. Low production strength and low technology content are the Achilles heel of most SMEs. Despite this, the Pearl River Delta is still the birthplace of China's LED industry, and its actions represent the trend and trend of China's LED industry development. In the past two years, we are also delighted to see some changes: more and more LED companies are looking at the market, looking for channels suitable for their own products, focusing on the differentiated advantages of market competition; gradually strengthening the promotion and cultivation of their own brands; The overall environment began to regulate the market competition order.
Zhongshan LED - low-end, quantitative application workshop mode
There are about 500 LED finished products companies in Zhongshan, mainly based on applications. The main markets for its products are concentrated in civil and landscape lighting. There are about 30 raw material manufacturers such as lamp beads. Due to the late involvement of LEDs in Zhongshan, the technical content is not high, the entry threshold is low, and the homogenization is serious. The whole market is more chaotic and the low-end competition is fierce.
The LED market represented by Zhongshan Guzhen can be described as “chaotic and poorâ€. The main problems are as follows: 1. The market is messy and the products are single. From the perspective of external structure design, there are monotonous problems. 2, the source of light, domestic, Taiwan, Europe and the United States, Japanese, Korean ... have, the most common 1W white light, the price range from a dozen yuan to two or three yuan, and these factors also determine the light source The luminous flux, light decay, and longevity vary widely. 3. The problem of heat dissipation is outstanding: Most manufacturers in Zhongshan Guzhen simply draw on the characteristics of traditional lighting, fail to understand LED's electrical characteristics as a semiconductor, and harden the material cost. This is one of the reasons for the short life of LED. . 4, power abuse: From a professional point of view, there are not a few good power supplies, of course, the R & D strength of this region is not too strong, resulting in the current LED driver power chaos, security, but EMC, but what All, as long as the lights are on! 5, no standard, basically all of the cottage goods, is a factory are getting LED lamps, and there are still a considerable part of the export! 6, the so-called CCC, FCC, CE certification is basically Pulling the tiger skin as a big flag is a fake. The market rectification of Zhongshan Guzhen is an imperative.
Shenzhen LED - the so-called high quality and high price products
Shenzhen is one of the earliest LED industrial areas in China. As early as around 1997, some manufacturers in Shenzhen saw the benefits of LED products. Many foreign trade companies also handed over the accessories of LED products, especially LEDs, to manufacturers in Shenzhen. Today, although the manufacturers of LED products in Shenzhen have increased every year, they are still dominated by foreign brands in the eyes of dealers and consumers. There are more than 2,000 companies engaged in the research, development, production and application of LED technology and products in Shenzhen, most of which belong to the technical field of LED packaging and application. There are 97 high-tech enterprises engaged in LED, accounting for 3.5% of the 2,835 high-tech enterprises in Shenzhen. Among the related enterprises in Shenzhen, there is only one chip production, and there are no semiconductor materials and phosphors that are vital to the production of the products. Whether it is technology, process, equipment, or key raw materials, it needs to be introduced.
For a long time, there are some problems in Shenzhen LED enterprises: 1. Always paying attention to foreign trade, not paying attention to the domestic market, resulting in low corporate reputation; 2. Lack of core technology. The real core technology is still in the hands of international lighting giants; 3, not focusing on the retail market. Almost all LED manufacturers know that the retail market is a huge mine, but there is no way to develop it. 4. Shenzhen LED manufacturers do not pay attention to self-promotion, which results in the lack of information in the domestic market and weak brand image. 5. Some new LED factories in Shenzhen imported the cottage mobile phone model in order to survive, and even rushed to the market below the cost price, which greatly damaged the image of “Shenzhen†brand. Therefore, as the leading product of the future, Shenzhen is eager to call for the emergence of LED leaders.
LED stars - Jiangmen, Foshan, Zhuhai surrounding cities are rising
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Compared with Shenzhen and Zhongshan, LED production enterprises in Jiangmen, Foshan and Zhuhai have a smaller number. With the adoption of LED lamps in the “Ten Cities and Ten Thousand Cities†and Shanghai World Expo, LEDs are widely used in various fields. LED companies in Jiangmen, Foshan, Zhuhai and other places have sprung up, and are steadily rising. China's leading enterprise Heshan Yinyu is in a dominant position, Foshan's Guoxing Optoelectronics is also an established company, but LED urgently needs to inject new blood, and needs a group of up-and-coming talents to lead. If it is still operating in the previous mode, Shenzhen will always be an export base. No brand credibility can be said, Zhongshan is always a low-tech cottage-style workshop, which will only lead to foreign giants, such as: Philips, Osram to enter the Chinese market to share a piece of cake. Jiangmen City has been committed to building an LED industry base. In recent years, the government has made a lot of money and policies to encourage the development of the LED industry. Guangdong Juke Lighting Co., Ltd. is one of them. The company is committed to building LED white high-end packaging. It has got a high voice when it first entered this market. A large-scale enterprise will be able to correctly guide the development direction of LED. Jiangmen City will come back with more enterprises representing local high-tech.
LEDs are in the white-hot stage, and more need to be vigilant. LEDs will eventually experience the era of TVs, big waves, and the survival of the fittest. Who can stay until the end, who can laugh last. LED companies must always spur their own "low-key, high-profile work", bury their heads and practice their internal strengths, "three feet of ice, not a cold day", only to do their own work in a down-to-earth manner, LED can develop steadily and rapidly Soaring, we can truly enjoy the low carbon era.
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