February 13 news, according to foreign media reports, the British independent television ITV recently sent a letter to Apple, warning it not to use "iTV" to name its possible launch of smart TV products.
Apple will launch smart TVs later this year, and the industry speculates that Apple will continue the nomenclature of the iPhone and iPad and will name the smart TV product "iTV." ITV CEO Adam Crozier raised the issue with Apple in 2010. Apple promised at the time that it would not use the name "iTV" in the United Kingdom.
However, the industry is concerned that after Tim Cook took over from Steve Jobs as CEO of Apple, Apple may adjust its attitude toward this issue. Although the "iTV" plan has never been confirmed, the industry widely believes that Apple is preparing to launch smart TV.
Last week, Canadian media reported that Canadian telecommunications operators Rogers and Bell Canada have already obtained prototypes of Apple TV, which has iPhone 4S voice control functions and somatosensory control functions similar to Microsoft Kinect.
Apple will launch smart TVs later this year, and the industry speculates that Apple will continue the nomenclature of the iPhone and iPad and will name the smart TV product "iTV." ITV CEO Adam Crozier raised the issue with Apple in 2010. Apple promised at the time that it would not use the name "iTV" in the United Kingdom.
However, the industry is concerned that after Tim Cook took over from Steve Jobs as CEO of Apple, Apple may adjust its attitude toward this issue. Although the "iTV" plan has never been confirmed, the industry widely believes that Apple is preparing to launch smart TV.
Last week, Canadian media reported that Canadian telecommunications operators Rogers and Bell Canada have already obtained prototypes of Apple TV, which has iPhone 4S voice control functions and somatosensory control functions similar to Microsoft Kinect.
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