Why is the smart home becoming the focus of the giants?
The generalized smart home includes all the intelligence around the family, smart TV, smart appliances, smart lights, smart switches, smart sockets, smart kitchen, intelligent temperature control, smart security, smart audio, smart air monitoring and smart routers. "Home" is becoming the next big town to be taken over by technology.
On the one hand, smartphones have experienced a spike; on the other hand, the Internet is “sinkingâ€, and penetration into local life services, traditional industries and hardware is an inevitable trend.
There are also related conditions that are mature. The Internet of Things has a long history, and it has been more industrial applications such as transportation, logistics, and energy. The development of the Internet of Things has made smaller, lower-cost and cheaper sensors more accessible, while also cultivating IoT talent, which will be applied to the civilian market. At the same time, the app development technology is very mature, and the user's mobile phone habits have been developed. These conditions make the home intelligence possible.
At the same time, the giants are looking for new growth points, entrepreneurs looking for new entrepreneurial opportunities, capital and media boosts, and together making 2014 a new first year for smart homes. Some people say that they have seen the bubble, which is the common phenomenon accompanying the rapid development of the industry. The purpose of science and technology is to make human life more comfortable, safe and environmentally friendly. As the most important place of life for the people, it is natural for the bridgehead of science and technology to attack.
Who can achieve the smart home industry?
Apple: Wait and see as the main attempt to invest, set the standard platform for the Spring and Autumn Dream
iHouse is a joke. Smart homes are completely different from the intelligentization of "products" such as PCs, TVs, and automobiles. They are not a single product, but a large number of fragmented products work together to make the home intelligent.
In the past WWDC, Apple did not launch hardware about smart homes - although it is likely to launch iTV TVs in the future, it is now clear: no hardware, no preparation for a separate system. Provide a standard + agreement to you, namely HomeKit. After smart home items (door locks, lights, cameras, thermostats, sockets, switches) support HomeKit, iOS users can use Siri to control home devices through the HomeKit platform. In the future, HomeKit may also be open to third-party apps.
After all, Apple is doing a standard protocol, just like the AirPlay protocol it does in the video space. This gameplay doesn't have to pay much compared to doing equipment and systems. Although Apple also provides some added value for brands and channels such as brand certification and Apple store sales, it is all resource sharing. The singularity of the smart apple empty glove white wolf is that it carries the user to make the princes, Philips and other players have expressed their support.
Apple also has single items, routers, Apple TV set-top boxes, and it doesn't matter. It is not easy for giants to replicate their success in a certain field to unfamiliar areas. Apple is good at consumer products for individual users, and the family is the third category of markets alongside individuals and businesses. Apple also failed to break the corporate market. So instead of saying that Apple doesn't want to make a single item, it's better to say that it is powerless. What else can it do besides developing the legendary iTV? You can't sit back and watch, you can only rely on a strong appeal to make a set of standards in order not to miss the potential feast of the future, this is its choice.
Google: The most willing to invest, software + hardware, single product + platform, together
In the era of smartphones, Google is soft and not hard. With Android, the OHA Alliance is overtaken by Apple to create a prosperous Android ecosystem.
But Google is not satisfied with only soft and hard, Android has brought a large number of mobile users, and integrated search, Chrome, map, GMAIL and other services into one brain, but compared to Apple's hard and soft and content integration earned é’µIn terms of fullness, Android did not give Google a matching return. The practice of developing a TIzen system with Samsung's heart and soul makes Google insecure to its allies.
In the later period, it began to implement its own Nexus equipment, took Moto and replaced it with Lenovo equity, trying to be harder. The development of GoogleGlass, driverless cars, etc. is to make yourself a complete device + Internet company.
In the smart home, it was no longer satisfied with the software ecosystem of only one system. The $3.2 billion acquisition of Nest, the killer product, and the rumor that the home camera Dropcam was acquired by Google has emerged. There is no doubt that Apple will not be hard or soft. Its ambition is not to be a single item, but to be an ecosystem similar to the Android camp, and may even be based on Android or ChromeOS. It can be expected that Google's operating system for smart TVs, a standard platform for smart home devices will be available, and some SDKs and cloud services will be available to vendors.
Google is very serious about smart homes. Soft and hard combination, single product + platform together is its idea, open will still be its characteristics and core advantages, Android and OHA build user base will help it recreate a new Google Home Alliance.
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