"Pulse" is too common
Smart home is the home interconnection that is finally realized by the Internet. It connects various devices in the home and provides various functions and means such as home appliance control, lighting control, curtain control, anti-theft alarm, environmental monitoring, and three-table copy. Build an efficient intelligent management system for residential facilities and family schedules, improve home safety, convenience, comfort, and artistry, and achieve an environmentally friendly and energy-saving living environment.
Smart home products popular entry point analysis
"Pulse" is too common
Obviously, traditional home lighting, curtains, HVAC and other smart home control products are not enough to constitute a consumption hotspot. Because of the higher implementation cost and less usage, the market pricing is usually several times or even hundreds of times of traditional non-intelligent control products. Industry practitioners also think of many ways to find popular market entry points, such as remote video surveillance, infrared forwarding control, smart sockets, elderly care, home air quality testing and other products, but it seems that a consumer demand hotspot has not yet been found. Recently, wearing smart watches, glasses, bracelets, rings, etc. are more popular, but they are also mixed; there are also smart TVs, set-top boxes, etc., and smart home manufacturers who are smelling business opportunities are not dominant in the traditional industry. .
The price of the product is high, and the height of the product is high.
The industry is very clear that the high-end brands in the industry are mainly from European and American products. Objectively, the product quality is good, and the function is also at the forefront of technology. However, the price is not mass consumption. Any system is tens of thousands or even millions. It can be said that it is basically the positioning of luxury goods; while many domestic products claim to be much lower than the prices of foreign products, but look At the price, many are indeed cheaper than foreign products, but they are not cheap enough to make consumers feel excited. To give a simple example: a smart lighting panel is a few hundred dollars, and a switch panel used by ordinary people is only a dozen dollars, 10 times more than the difference can not change the user experience 10 times, what about universal?
Smart home control products, caught in the cold
The most common purchase channel for smart products is the home improvement designer, who is recommended by the designer as a common building material to customers who have renovation needs. Most of these are aimed at the passive needs of mid- to high-end owners, while those who actively need smart homes can find some business information online, but lack systematic channels. The supporting services are even more lacking.
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