Sataya Nadella jumped into the conference room and was eager to discuss intelligence. I was at Microsoft headquarters in Redmond, Washington, and the company's CEO was constantly describing the company's progress on smarter applications and services. He told me that he would bring a pair of HoloLens every morning so he could see the virtual interactive calendar projected on the wall. Nadella said he was a little dizzy. The system is intelligent, prolific and futuristic: this is what he wants Microsoft to have under his leadership.
Nadella said that no matter where we work in the future, Microsoft will have a place there. In March, Microsoft proposed the "conversaTIon as a platform", which is a bet - betting that chat-based interfaces will transcend applications as the main way we use the Internet: finding information, shopping and accessing services Interface. Thanks to the "cognitive API" provided by Microsoft, apps will become smarter and understand different faces, emotions and other information contained in photos and videos.
After nearly 20 years of progress in machine learning and natural language processing, Microsoft believes that it has the best "brain" to achieve an artificial intelligence-driven future. Microsoft's early experiments in China made it a leader in emotional Bot. Among the big players, Microsoft first released a true chat-based platform - a point worthy of Microsoft's pride in the rise of smartphones.
strategy
Of course, Microsoft is not the only company that is trying to build a platform for the next generation of computing—if the conversation will eventually become that platform. All major technology companies and a group of startups are building artificial intelligence branches, often with impressive results. But it is worth mentioning here that it is difficult to compare between the artificial intelligence technologies of major companies, or even almost impossible. Because many companies like Google, Facebook and Amazon have not disclosed their current work. When asked what is the difference between the artificial intelligence they are doing, these executives will always be sloppy. For example, Google CEO Sundar Pichai always shunned and said that our artificial intelligence work has been carried out for a long time.
Benedict Evans, a futurist resident in venture capital firm Andreessen Horowitz, recently wrote in his blog that the future of artificial intelligence is still unclear. "This field is developing very fast. It's hard to say which one will become the most powerful one, what will become a commodity, and where the strongest difference is." He wrote, "Even even computers around these technologies." Most of the science is being released and open source, but its implementation is also extraordinary - these technologies are not necessarily commodities.
Lu Qi is very happy that what he has done has become a competitive advantage for Microsoft. Lu Qi is one of the more than a dozen members of Nadella's senior leadership team, overseeing Microsoft's application and service teams. He is also a Ph.D. in computer science with 20 patents under his name and is widely respected among colleagues. After a few minutes, I began to understand the reason - he was superb in intelligence, and tapped his legs impatiently as he spoke, as if he was frustrated as if he could not speak as fast as he thought. When we met, he wore socks, sandals, shorts and a T-shirt with three words: "Make epic shit".
Lu Qi began his career with the low tide of the first wave of mobile Internet. He said that the percentage of mobile device traffic never exceeded the desktop, which indicates that users are frustrated by the mobile experience. "We know that the network doesn't really work on mobile phones," Lu said. In addition to a few major applications, users are reluctant to download other applications. Seattle residents may be asked to download an app to check the fare of their ferry that only takes a few rides a year - there will definitely be a better model. "Our industry has yet to build an experience platform that unlocks the value of the entire mobile and cloud," Lu said. "Basically, applications are not the right model."
The rise of HTML-based web pages as an interface is due to the fact that it is the best choice at the moment. You can't just call out what you want to get into your phone from the Internet, and you can let developers build complex hidden pipes and let you interact with it through big graphical buttons. Buttons are still the most effective way to accomplish many things. But with the advancement of natural language processing technology, now you can really just use shouting to get the East you want from the Internet into your phone. Lu Qi said that the next generation of "experience platform" will start from the dialogue. Because it is more natural fit for human behavior. He said: "We see a complete spectrum: using language as a baseline to use graphical interactions to enhance the experience in a thoughtful and meaningful way."
Lu Qi said that if a company wants to win, it must have five "key assets." The first is the "conversaTIon canvas", a place where people can talk and text a lot. Microsoft has Office software, Outlook, Skype, and Xiaona. The second is the artificial intelligence "brain", a complex world thinking model. Microsoft says their own artificial intelligence work dates back 20 years. The third is the use of social graphs - people's activities on the Internet often involve their friends and colleagues. Not coincidentally, a few days after I met Lu Qi, Microsoft announced that it would spend $26.2 billion to acquire LinkedIn and its 433 million registered users.
The fourth is an artificial intelligence running platform. Microsoft has Windows and a range of devices, notably Xbox. The last one is a network that developers are eager to build on your platform and will pay for this privilege. Interest has always been the primary goal of Microsoft's Microsoft Build Developer Conference in March.
Individually, Microsoft has a strong competitor for every asset. For example, Facebook and its set of messaging applications can be said to be a more powerful platform for dialogue, for example; it does have the largest social graph. Google's "brains" may be smarter, connecting millions of Android devices. But on the whole, you can understand why Microsoft is so confident. "There are five assets together," Lu said. "I believe we can lead the future."
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