LED lighting terminal exceeded expectations, 2014 high-tech LED exhibition took advantage of O2O

[Text / high- tech LED reporter Zhou Jin] The 2014 (fourth) high-tech LED exhibition sponsored by Gaogong LED, an industry research and media organization authorized by LED industry, has launched a professional buyer invitation work, related to the organizing committee. According to the person in charge, the demand for LED lighting market has increased significantly this year. As the overall market situation is clearer than last year, from listed companies to various small and medium-sized enterprises, from the end of last year, in the first half of the year, the overall efficiency of the company has improved. Significant.

“The intention of exhibiting companies is stronger than in previous years. Compared with the same period of last year, more companies came to consult and exhibit.” The organizer said.

Due to the strong demand for downstream lighting, taking the upstream as an example, most of the packaging factories have feedback that the current chip supply is not stable, and some products have short-term out-of-stock conditions. Zheng Tiemin, general manager of Inspur Huaguang in 2013, said that the supply and demand of high-efficiency medium-power chips are relatively tight.

"Since the second half of last year, we have been rushing through the deadline." 2013 Gaogong LED Exhibition Exhibitor--Hua Can Optoelectronics (300323.SZ) Vice President Bian Defei said that although the first phase of Huacan Optoelectronics Suzhou Project has been completed Put into production, but the current production capacity is still tight.

The packaging enterprises in the first quarter also continued the good situation of last year, and still maintained the simultaneous growth of revenue and net profit. At the same time, with the advancement of technology, various technical routes and packaging forms such as flip-chip and no-package are emerging one after another.

As the largest export port in the market, the downstream lighting market is undoubtedly the hottest, and the lighting companies have doubled their production and the channel has increased greatly.

Zhang Xiaofei, CEO of Gaogong LED, said that after the first two years of market baptism, the LED industry order has become blindly rational. With the steady improvement of product performance and the continuous decline in prices, consumers' acceptance of LED lighting has improved significantly. This year, the home lighting market is expected to usher in an outbreak, and the perfect channel layout will become the key for enterprises to seize the market.

With the help of high-tech LEDs from the beginning of the year, the supply chain of good products nationwide tour activities, has invited the country's top 500 dealers, 1,000 engineering and decoration design companies and 100 outstanding lighting and lighting designers and other professional buyers to visit this senior engineer The LED exhibition, combined with the high-tech LED's strong exhibition supporting seminar, will provide an excellent opportunity for all participating LED lighting companies to develop channels, integrate marketing systems and develop LED lighting terminal market.

At the same time, the high-tech lighting chain platform just released on June 10 entered the trial operation stage. This high-tech LED lasted a year of enterprise and channel research, as China's first online and offline (O2O platform) lighting chain store ( ), Gaogong Lighting Chain Platform will unite with the global high-quality LED lighting brand, and through the mobile Internet platform, through the creation of 30,000 offline franchise chain stores, the real benefits of lighting enterprises and channels in the e-commerce model will be realized, and consumers will be more convenient. Enjoy the purchase of lamps under the “offline experience + online order”.

Through the high-tech lighting chain platform, dealers can get more customers and get more profits; consumers can easily enjoy low-cost online shopping, and can also experience offline stores and enjoy the services provided by dealers; For enterprises, it can bring large-scale and high-viscosity consumers, and get user's consumption data, which is convenient for a series of brand activities such as group purchase and new product pre-sale, and actively grasp and utilize the market.

During the 2014 High-tech LED Exhibition, the high-tech lighting chain platform will hold the 2014 High-tech LED Lighting Channel Conference, inviting the national outstanding LED lighting brand enterprises and representatives of outstanding distributors from all over the world to hold the platform investment conference.

2014 (fourth) high-tech LED lighting exhibition, waiting for nothing, what are you waiting for!

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